premium friday

Mar 31, 2017

The man shaping Domino’s offbeat character in Japan

Best practice, consumer profiling and general caution are all out the window.

Feb 28, 2017

Domino's 'Ennui Monday': Antidote to failed 'Premium Fridays'

The Pizza chain pokes fun at a government initiative many are sceptical of.

Feb 24, 2017

'Premium Friday' off to an uncertain start in Japan

Government-led initiative to encourage work-life balance (and consumption) has good intentions, but widespread uptake is far from guaranteed.

Jan 16, 2017

Japanese workers need to overcome guilt when it comes to holidays

The Japanese are notorious for overworking and refusing to take holidays. Time to clock off?