May 12, 2014

PR battle lines drawn over formula milk

Campaigners and corporations are once again locked in a PR war.

Feb 1, 2013

ZenithOptimedia retains Abbott Nutrition

SHANGHAI - After the conclusion of Abbott Nutrition's media pitch, which started in October last year, ZenithOptimedia has retained the account for its Similac, PediaSure, Gain, Ensure and Glucerna brands.

Dec 20, 2012

DATA POINTS: Infant milk powder advertisements in Hong Kong

According to Ipsos' analysis of recent infant milk-powder ads in HK, it seems impossible to find an ad that doesn't showcase happy babies—along with promises of these babies becoming smarter. It is a challenging task for manufacturers and advertising agencies to rise above the noise, and mis-attribution to competitors is a common problem. That said, three brands have managed to stand out, albeit with room for improvement.

Sep 27, 2011

Wyeth targets 'illumamas', challenges conventional motherhood

HONG KONG - Wyeth’s milk formula brand, Illuma is targeting modern and socially-active mothers, or ‘illumamas”, in its latest campaign.