peter schelstraete

Feb 23, 2015

Coca-Cola’s APAC marketing director returns to global HQ

ASIA PACIFIC - Following the appointment of Marcos De Quinto as global CMO of The Coca-Cola Company, Peter Schelstraete is returning to the company’s Atlanta headquarters as the global lead of digital, connections and assets.

Jan 22, 2015

Tending Coca-Cola's incubator of inspiration

THE FACE BEHIND THE BRAND: Coca-Cola’s Asia marketing director Peter Schelstraete believes that linking the realities of the market to ‘big creativity’ is the way of the future.