Adrian Peter Tse
Feb 23, 2015

Coca-Cola’s APAC marketing director returns to global HQ

ASIA PACIFIC - Following the appointment of Marcos De Quinto as global CMO of The Coca-Cola Company, Peter Schelstraete is returning to the company’s Atlanta headquarters as the global lead of digital, connections and assets.

Peter Schelstraete
Peter Schelstraete

In a recent interview with Campaign Asia-Pacific, Schelstraete discussed his 17-year career at Coca-Cola, beginning in Belgium before he went on to work in the “developing markets of the world.”

His most recent role was marketing director of the Pacific Group. He had previously been franchise and commercial director, Philippines; ASEAN marketing director; global brand director, Coca-Cola; and brand director in the North & West Africa division.

In his new role, Schelstraete will be leading global assets, connections, digital, paid assets (global licensing and World of Coca-Cola), as well as the brand’s Olympics and FIFA World Cup properties.

In an email to Campaign Asia-Pacific Schelstraete said it’s a job he’s “really passionate about” and that he’ll still be frequenting Asia due to “its importance on a global level”.

This article will be updated when further information becomes known.  


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