VIETNAM - When Apple’s iOS9 was released in September, ad-blocking became a talking point around the world, but not in Vietnam, where the opportunities for marketers are sizable and mobile marketing is still being defined.
HONG KONG - In January, Amir Kassaei, DDB's chief creative officer blew up the world of advertising with his comments about advertising award shows. We spoke to David Sable, Y&R's global CEO, about the same topic.
MEDIA360 TALKS SERIES: Some marketers think it's a huge problem, but others aren't so worried. What's your stand on ad fraud and what do you plan to do about it?
MEDIA360 TALKS SERIES: From gender inequality to race, culture and talent, nearly every industry sector is recognising the importance of diversity in key areas. The marketing and advertising industry also needs to move forward and better harness the power of diversity.
MEDIA360 TALKS SERIES: In today's environment, disruption to industries and brands may be inevitable. The question for marketers is whether they should have a defense against disruption—or become the disruptors themselves.
MEDIA360 TALKS SERIES: 'Content marketing' is a grossly overused term, perhaps because marketers are not discriminating enough about what good, relevant content is for their target audiences.
MEDIA360 TALKS SERIES: Publicis is an 89-year-old agency business. In this video, Steve King, CEO of Publicis Media, talks about the challenges in his new role and the "radical transformation" taking place within the company and throughout the industry.
MEDIA360 TALKS SERIES: Technology and talent will change the way brands and agencies work together. But so will the global economy and the issue of accountability. What do top brand marketers and media executives see for the future of media and marketing?
MEDIA360 TALKS SERIES: 2015 was a year of big media shakeups and reviews. What do senior media executives expect in 2016?
ASIA-PACIFIC - From artificial intelligence to gender inequality, Lindsay Pattison, CEO at Maxus Worldwide, gives a speech packed with insights for current and future media leaders.
HONG KONG - In the last 12 months, agencies, consulting firms and brands in the region have been investing in design thinking. The competition is heating up, and PwC is the latest player to join in.
EXCLUSIVE VIDEO: Google’s head of advertising sees immense opportunity in mobile, programmatic and video. To capitalise, key players must work together to solve the ad blocking issue
Bot traffic is estimated to be worth more than drug-trafficking, but how has the industry arrived at this number? How insidious is this problem? And how hard is it to solve?
VIETNAM - For Uber, Vietnam holds huge potential and challenges. Meet the team that is building Uber's brand in this dynamic market.
SINGAPORE - Perform will use PubMatic’s multi-screen programmatic technology across its premium brands in Asia, according to the companies.
From a multi-sensory internet to smell coding and smart fabrics, through to applying theatrical principles to branding, the realm of the senses represents a brave new world for experiential marketers.
HONG KONG - Pernod Ricard has launched Bar Stars, a geo-located site and platform that makes Hong Kong’s hipster bartenders and mixologists the go-to guides for the city’s bars and hangout spots.
HONG KONG - According to Fjord, an Accenture Digital company specialising in service design, “design thinking” isn't just about thinking.
HONG KONG - Campaign Asia-Pacific asked financial-services marketers what they feel are the biggest industry jargon words. From overused buzzwords to overly creative job titles, here are our 10 favourites.
Millennials aren't alone in holding a negative opinion toward banks, but their loathing may be a big concern for established financial-services companies. Of course that also makes it a big opportunity for disruptive players.
HONG KONG - Ad fraud is an area of great concern in the world of digital advertising. In Asia, the conversation is just beginning, along with the rise of programmatic buying.
HONG KONG - What are the challenges, innovations and costs of TV measurement and how useful are TV measurement services to advertisers in Asia? Audience measurement company Kantar Media spoke to Campaign Asia at Casbaa 2015.
HONG KONG – Much of the news on HotelQuickly tells a story of how the co-founders took a hotel booking idea that worked in the US and localised it in Asia. But the real success of the startup has come down to product development, speed and thrifty marketing.
HONG KONG - Campaign Asia headed over to the Cheil office in Hong Kong to get an inside look at a "live activation" for Samsung's Galaxy Note 5, featuring local celebrities Louis Koo and Michelle Loo.
ASIA-PACIFIC - In between doing actual client work, Andrew Hook, executive creative director at Havas Worldwide, created a newspaper called Havas Gazette. It satirises the advertising industry and it's all in good taste.
VIETNAM - A new generation of creators and consumers are gaining media influence in Vietnam. They may not have the power to reshape the media landscape overnight, but their actions are already changing the way media is consumed and more importantly, valued.
SINGAPORE - Joe Wicks is The Body Coach, a fitness guru and social-media phenomenon from the UK. A year and a half ago he was just a personal trainer working out of Surrey. Now he has a brand, a mass social media following and an online business helping people across the world get lean.
SPIKES ASIA - Campaign Asia went to McCann Singapore's party during Spikes Asia. Here's our video coverage of the event.
SINGAPORE - Dentsu Aegis Network partnered with Massive Music to throw a party at the Fullerton Boathouse in Singapore during Spikes Asia. Here's what the party looked like to Campaign Asia.
SINGAPORE - Campaign headed to the Sapient Nitro party during Spikes Asia last week. Crazy party vans with smoke machines, disco balls, lasers and all out '90s dance music cranked up to maximum, was just the starting point.
SPIKES ASIA - Gursimranjeet Singh Khamba is part of an Indian comedy group and one of the bigger YouTube stars in the country. All India Bakchod (Hindi slang for senseless *insert f-bomb*) has 1.3 million subscribers and over 100 million views.
HONG KONG – Online gaming influencers Jason and EdwardSlime talk to Campaign Asia about the growth of gaming in Hong Kong as well as ad-blindness, marketing to gamers, and reaching a new generation in Hong Kong.
VIETNAM - MasterCard, Uber, Coca-Cola and Vietnam Digital Academy weigh in on the consumer insights driving both the challenges and opportunities in the market in this episode of Campaign's #CreativeVietnam video series.
VIETNAM - Campaign Asia-Pacific kicks off its four-part video documentary, #CreativeVietnam, with a day in the life of a young agency.
THAILAND - Thai creators in the online space don’t just break the rules; they know how to become a part of the social fabric and how to commercialise their content. Meet some of the big-name creators that are shaping the country's media landscape, in this exclusive Campaign Asia-Pacific video.
MEDIAWORKS SERIES: More than 100 young media professionals from across Asia took part in this year's MediaWorks, a four day training event that challenged them in ways they never anticipated. Here is a look at what went on.
PR360ASIA: From brand versus agency to marketing versus PR, we talked to senior leaders in the communications industry about the hot topics from PR360Asia.
HONG KONG - While startup accelerators tend to be more cyclical, Metta aims to provide an ongoing way for entrepreneurs, startups and brands to collaborate.
HONG KONG - KFC launched an edible chicken flavoured nail polish this week. We talked to the creative directors behind the campaign.
MEDIA360 TALKS SERIES: From building brands that are good for people, planet and bottom-line to thinking about the future of the internet, check out this 90-second video of Campaign's Media360 Summit.
ASIA-PACIFIC - While the 83-year-old hotel brand won’t be shunning its existing customer base, it also wants to appeal to millennial travellers, who tend to think of Sheraton as a brand for their parents.
HONG KONG - At Campaign Asia's Media360Summit in Hong Kong last week, we spoke to some of the biggest names in media, and we'll be running a mini series of videos jam-packed with insights. Here's a little teaser.
VIETNAM - According to MasterCard Vietnam, 95 per cent of the population isn't familiar with electronic payments. But with high mobile penetration, burgeoning social-media use and a young population, the marketing potential for the financial services industry is huge.
ASIA-PACIFIC - The idea of trusting machines can bring up all kinds of emotions in people, let alone marketers. But as technology improves, the question is whether marketers are ready to embrace machine learning to its full extent.
HONG KONG - Accenture partnered with The Hong Kong Rugby Union to create an app for last weekend's Hong Kong Rugby Sevens tournament. The goal was to drive the rugby experience at the tournament and in the long term, beyond the stadium. Did the effort succeed?
CHINA - In this video Kevin Ti, group account director at Razorfish Shanghai shares his observations on how WeChat has infiltrated Chinese culture and offers his advice to brands on the outside looking in.
CHINA INNOVATION 2014: Chinese firms cast off old stereotypes and set a new standard for innovation.
A quick and painless guide to the serious and painful problem of ad fraud. All brand marketers should know at least this much.
AUSTRALIA - In a two-month campaign leading up to the Australian Open tennis tournament, Tourism Victoria and Clemenger BBDO are using a Periscope-enabled ball and game-play mechanisms to lure tourists to Melbourne.
ASIA-PACIFIC - From the atomisation of apps to omnipresent services, these trends from design firm Fjord will help you stay on top of consumer behaviour in 2016.
HONG KONG - Cheaper, faster and more effective, 360-degree video and other variations of virtual reality are becoming easier to experiment with for brands and creators in the region.
THAILAND - Following the Tourism Authority of Thailand's controversial video last year titled 'I hate Thailand', the group has released another video that is causing a stir online.
HONG KONG - As tech companies, platforms and traditional carmakers converge with cities, the idea of transportation and connectivity is being redefined. The concept, simply called ‘mobility’, is set to disrupt car brands and human activity.
ASIA-PACIFIC - New research from the CMO Council and Adobe shows that digital marketing has matured in Asia, but CMOs still need to take things a step further to impact the customer experience and content development at the digital level.
VIETNAM - This joint study between Epinion and OMD highlights consumer behaviour and best practises when it comes to mobile advertising in Vietnam, Thailand, Malaysia, Indonesia and the Philippines. The report is based on the survey of over 2600 respondents.
VIETNAM - The number of wild tigers has dwindled from 100,000 a hundred years ago to an estimated 3,200 today. Panthera, a global conservation group, wants to change that with a 'Tiger royalty'.
ASIA-PACIFIC - Getty Images has identified six visual trends that are taking shape across the globe and in Asia. This time ‘authenticity’ isn’t one of them.
ASIA-PACIFIC - A Campaign Asia-Pacific webcast this morning, presented in association with IBM Marketing Cloud, took a deep look at the pain points in digital marketing and the customer experience gap online.
Richard Bradley is responsible for creating brand experiences for some of the world’s biggest brands, but he’s never really wanted to join an ad agency network.
ON THE GROUND: THAILAND - In Asia’s advertising and marketing landscape, Thailand has always stood out for its uniqueness. But locally some of that creative power is shifting from ad agencies to a new breed of independent creatives who are empowered, entrepreneurial and spreading the word.
SINGAPORE - With an increased demand for technology solutions, Publicis Singapore is bringing Nurun, its experiential design, service and product innovation consultancy to Singapore.
THAILAND - Ahead of Thai mother’s day on August 12, Tesco Lotus has launched an ad with an unexpected twist in celebration of the ‘power of women’.
Here are the most popular ad videos among Thais during the first quarter of 2015, presented as part of our two-part report on the country's vibrant video scene.
ASIA-PACIFIC - While smartphones represent the zeitgeist, traditional ink pens have lost some of their allure. But for Parker Pen, fine writing instruments couldn’t be more relevant at a time when people find it harder then ever to collect their thoughts.
TAIPEI - The AdAsia conference has brought together leaders in the advertising industry as well as designers, innovators and creatives in a TEDx Talk series that ran within the AdAsia festival.
TAIPEI - From internally banning the word “TVC” to considering intellectual property frameworks in developing products and services for clients, Asia-Pacific agency heads from JWT, Ogilvy & Mather and McCann Worldgroup weigh in on the future of brand communications.
HONG KONG - While virtual reality has its challenges and limitations, The Wall Street Journal’s global head of visuals, Jessica Yu, believes that “getting in early and experimenting” is key to the medium’s success in the future.
ASIA-PACIFIC - Through the acquisition of Band, Dentsu Aegis Network will aim to provide end-to-end, business-to-business marketing services specialising in the technology and finance sectors.
HONG KONG – Flight search site Skyscanner says it is constantly using data to improve its user experience, product and content, with marketing staff also expected to be data scientists and product managers.
BEIJING - Akimasa Baba will start his role in June and replaces Yukiyasu Nagasaki, who will return to Tokyo.
AIA and Hong Kong venture-capital firm Nest hosted their second Accelerator Demo Day at an evening ceremony on Stubbs Road last week. Nine graduates of the accelerator's 12-week healthcare programme pitched their newly refined business models to 200 investors and industry experts in a bid to secure follow-on funding and partnerships. The accelerator featured technology and innovations from around the world, including a glove that translates sign language into text and voice, an application of artificial intelligence to drastically improve medical diagnoses, tele-medicine solutions that connect patients to remote medical specialists and a fitness wearable that combines hardware with personalised training plans.
Brands seeking long-term edge are reviewing value propositions, and agencies are equipping themselves with design thinking to keep pace.
SHANGHAI - OMG China has appointed Wendy Suen, formerly of TNS and GroupM China, as chief talent officer.
HONG KONG - Fjord, an Accenture Digital company, is launching its regional office in Hong Kong at a time when both companies say they see growing client demand for design-led innovation. But is short-term-focused Asia really ready?
ASIA-PACIFIC - According to Publicis Groupe, the move follows the growth of Rokkan’s global clientele in the last three years. Publicis Groupe acquired the agency in 2012.
MEDIA360 ACADEMY SERIES: In this 20-minute video, Anindya Guspta, global CMO at Fonterra, shares his insights on creating disruptive content at a global scale and the future of media strategy.
Thais watch millions of hours of video on YouTube, racking up billions of views each month. Campaign Asia-Pacific takes a detailed look inside this vibrant ecosystem, where brands that pull off long-form are loved and shared, while online creators reign supreme.
IN-DEPTH: Conversation rules and brands that know how to talk can thrive in Thailand where the democratisation of smartphones and an innate culture of sharing are driving some of the most creative uses of social media in the region.
THAILAND - King Power, Thailand’s leading travel retailer, turned to Y&R Thailand to mark its 25 years in the business and communicate its positioning as ‘the duty free that understands travelers’.
HONG KONG - On-demand services, enabled by mobile and Internet of Things (IoT) technologies, have the potential to impact many industries and marketing plans. In Hong Kong, food and restaurant brands are at the forefront of this change.
ASIA-PACIFIC - We Are Social's annual digital trends report covers digital, social and mobile usage trends and insights to help you stay ahead.
ASIA-PACIFIC – Connectivity is becoming the norm. Social media is once again about conversations. And if you’re still wondering about how to optimise your website for mobile, others are leaving you in the dust.
ASIA-PACIFIC - As technology empowers consumers, healthcare communications is being shaken up, and McCann Health is moving to capitalise with five senior creative appointments in APAC.
ASIA-PACIFIC - As mobile advertising moves along with the times, simply shrinking your TVC or campaign down to the size of a mobile ad could equate to pouring ad dollars down a drain. Here are some tips for getting the most out of your mobile ad campaigns in 2016.
ASIA-PACIFIC - Campaign Asia-Pacific’s webcast series for 2016, presented in association with Turn, kicked off yesterday with representatives of Starwood and Ecselis discussing three areas of omnichannel marketing that are most difficult for marketers.
MEDIA360 ACADEMY SERIES: In this 20-minute video, Scott Beaumont, VP at Google Greater China, tells the story of the 'next billion' Internet users and shares lessons on how to stay relevant in a world where brands and technology platforms can't afford to be complacent.
MEDIA360 ACADEMY SERIES: In this 20-minute video, Thomas Kolster, author of Mr. Goodvertising, shares his perspective on building brands that are socially-conscious for a better world.
MEDIA360 ACADEMY SERIES: In this 20-minute video, Rob Gilby, managing director at The Walt Disney Company, Southeast Asia, tells the story of Walt Disney and shares lessons on how to create timeless content.
MEDIA360 ACADEMY SERIES: In this 20-minute video, Sam Gellman, head of operations at Uber Asia, tells the story of Uber and shares lessons on how to be a challenger brand.
ASIA-PACIFIC - At Kellogg, idealised mass marketing is on its way out, and a consumer-centric approach is on its way in. With the help of a new technology partner, the brand's digital team is bringing this change to life with a focus on agility, social media and content.
HONG KONG – As consumer behaviours change, Anindya Dasgupta, global chief marketing officer at Fonterra, sees that old marketing concepts are disintegrating and that new ones are taking their place. For marketers, being bold with brand content is just the start.
ON THE GROUND - KOREA: With one of the most highly developed mobile environments in the world and a young generation that is challenging traditional structures, South Korea is in a powerful creative transition period that is altering the way brands communicate.
ASIA-PACIFIC – MEC has launched a global specialist division to simplify the "complicated process" of delivering content for clients, including in Asia.
ASIA-PACIFIC - The rise in adblocking is predicted to wipe off US$41.4 billion from the global economy in 2016. The desire to find a solution has never been greater for the advertising industry. But what is the way forward?
A passion for cooking, computers, design, and self-teaching are some of the things that helped Aden Hepburn rise up as a creative leader within a digital agency.
VIETNAM - An exclusive look at the behind-the-scenes of Google's first-ever campaign. Read the linked article below for the full story.
The search giant's campaign, which focuses on voice-based search in Vietnamese, carries a message about how mobile interaction is evolving in many Asian nations.
AUSTRALIA - This is a sneak peek at life inside men’s undies.
ASIA-PACIFIC – Rightster, a global multi-channel network for digital video has just launched VideoSpring in Asia, a searchable video licensing portal for brands, agencies and producers to source and use video content that is already trending on the web.
This joint study from Epinion and OMD highlights the behaviours, values and market potential of gen-Z in Vietnam. The researchers surveyed 710 Vietnamese between the ages of 13 and 21, largely in the Hanoi and Ho Chi Minh urban areas.