VIETNAM - When Apple’s iOS9 was released in September, ad-blocking became a talking point around the world, but not in Vietnam, where the opportunities for marketers are sizable and mobile marketing is still being defined.
CHINA INNOVATION 2014: Chinese firms cast off old stereotypes and set a new standard for innovation.
ASIA-PACIFIC – MEC has launched a global specialist division to simplify the "complicated process" of delivering content for clients, including in Asia.
ASIA-PACIFIC - Campaign Asia-Pacific’s webcast series for 2016, presented in association with Turn, kicked off yesterday with representatives of Starwood and Ecselis discussing three areas of omnichannel marketing that are most difficult for marketers.
MEDIA360 ACADEMY SERIES: In this 20-minute video, Scott Beaumont, VP at Google Greater China, tells the story of the 'next billion' Internet users and shares lessons on how to stay relevant in a world where brands and technology platforms can't afford to be complacent.
MEDIA360 ACADEMY SERIES: In this 20-minute video, Thomas Kolster, author of Mr. Goodvertising, shares his perspective on building brands that are socially-conscious for a better world.
MEDIA360 ACADEMY SERIES: In this 20-minute video, Rob Gilby, managing director at The Walt Disney Company, Southeast Asia, tells the story of Walt Disney and shares lessons on how to create timeless content.
MEDIA360 ACADEMY SERIES: In this 20-minute video, Sam Gellman, head of operations at Uber Asia, tells the story of Uber and shares lessons on how to be a challenger brand.
ON THE GROUND - KOREA: With one of the most highly developed mobile environments in the world and a young generation that is challenging traditional structures, South Korea is in a powerful creative transition period that is altering the way brands communicate.
HONG KONG - Fjord, an Accenture Digital company, is launching its regional office in Hong Kong at a time when both companies say they see growing client demand for design-led innovation. But is short-term-focused Asia really ready?
ASIA-PACIFIC - According to Publicis Groupe, the move follows the growth of Rokkan’s global clientele in the last three years. Publicis Groupe acquired the agency in 2012.
AIA and Hong Kong venture-capital firm Nest hosted their second Accelerator Demo Day at an evening ceremony on Stubbs Road last week. Nine graduates of the accelerator's 12-week healthcare programme pitched their newly refined business models to 200 investors and industry experts in a bid to secure follow-on funding and partnerships. The accelerator featured technology and innovations from around the world, including a glove that translates sign language into text and voice, an application of artificial intelligence to drastically improve medical diagnoses, tele-medicine solutions that connect patients to remote medical specialists and a fitness wearable that combines hardware with personalised training plans.
Brands seeking long-term edge are reviewing value propositions, and agencies are equipping themselves with design thinking to keep pace.
IN-DEPTH: Conversation rules and brands that know how to talk can thrive in Thailand where the democratisation of smartphones and an innate culture of sharing are driving some of the most creative uses of social media in the region.
THAILAND - King Power, Thailand’s leading travel retailer, turned to Y&R Thailand to mark its 25 years in the business and communicate its positioning as ‘the duty free that understands travelers’.
THAILAND - Location used to be the bread and butter of the hotel and travel industry. Now people will go somewhere because of a brand says David Keen, CEO of hospitality branding agency, Quo Global.
Keeping up with innovation is largely a talent-game. But with a shortage of ready-made digital talent in the market, agencies and companies are turning to specialist academies. How effective are they and what skills are needed?
AUSTRALIA - Focus groups and an array of testing methodologies have long been the way for brands and advertisers to figure out if their creative work has the chops. Now programmatic platform Unruly has launched a tool to predict the virality of video ads specific to the Australian market.
ASIA-PACIFIC - From broadcast augmented reality to live human-controlled avatars, technology has reached the point where immersive experience is no longer tacky. But according to Alex Poulson, founding partner of INDE, it’s the end of the ‘gimmick era’ that makes future use of the technology most exciting.
THAILAND - Spanning beauty, comedy, variety entertainment, education and music, Thailand's creative ecosystem is giving life to an array of up-and-coming content creators. This compilation describes each creator and their digital footprint and impact on social media. For an in-depth story on YouTube in Thailand, see the link below.
TOKYO – In an online video series, Lexus racing driver and former formula one driver, James Rossiter tells his story leading up to a race at Fuji Speedway while answering questions from Twitter fans on the hashtag #JamesonLexus.
SOUTH KOREA - Cheil Worldwide has formed a strategic partnership with Appboy, an intelligent CRM solution for mobile marketers.
HONG KONG – Campaign Asia-Pacific’s webcast series for 2015, presented in association with Turn, continued this morning with an investigation of how to maximise video in the programmatic landscape of Asia.
Content is an objective and original voice that can be a convincing tool in the customer journey, but data gives marketers a roadmap.
ASIA-PACIFIC - Ahead of the latest Fantastic Four release in Asian cinemas, 20th Century Fox has taken the film's characters to Instagram in Asia, enlisting We Are Social to drive the campaign.
THAILAND - Children born with a cleft lip think their smiles are ugly and struggle to make friends. Operation Smile, a global foundation raising money for cleft lip surgery worked with BBDO Bangkok to try and change that.
MALAYSIA – Collaborating with Media Prima, one of Malaysia’s largest media networks, Nescafé, Coca-Cola, Watsons, Senheng and Top have developed creative content that focuses on connecting with Malay audiences leading up to the Hari Raya celebrations.
ASIA-PACIFIC - In a study of seven ASEAN countries, the Global Habit report by Hakuhado reveals five distinct shopping styles among middle-class women in the region and offers insights on the best ways to market to each.
SINGAPORE – With the support of Singapore’s Economic Development Board (EDB), The Secret Little Agency (TSLA) is accelerating plans to grow its global UX and experience design capabilities.
ASIA-PACIFIC - Matchmaking and dating apps never used to have a place in the marketer’s toolkit, except maybe in their personal lives. But now behaviour-rich dating apps are teaching marketers invaluable UX and digital marketing lessons.
This joint study from Epinion and OMD highlights the behaviours, values and market potential of gen-Z in Vietnam. The researchers surveyed 710 Vietnamese between the ages of 13 and 21, largely in the Hanoi and Ho Chi Minh urban areas.
SINGAPORE - Perform will use PubMatic’s multi-screen programmatic technology across its premium brands in Asia, according to the companies.
HONG KONG - Cheaper, faster and more effective, 360-degree video and other variations of virtual reality are becoming easier to experiment with for brands and creators in the region.
ASIA-PACIFIC - While smartphones represent the zeitgeist, traditional ink pens have lost some of their allure. But for Parker Pen, fine writing instruments couldn’t be more relevant at a time when people find it harder then ever to collect their thoughts.
From a multi-sensory internet to smell coding and smart fabrics, through to applying theatrical principles to branding, the realm of the senses represents a brave new world for experiential marketers.
HONG KONG - Pernod Ricard has launched Bar Stars, a geo-located site and platform that makes Hong Kong’s hipster bartenders and mixologists the go-to guides for the city’s bars and hangout spots.
HONG KONG - According to Fjord, an Accenture Digital company specialising in service design, “design thinking” isn't just about thinking.
HONG KONG - Campaign Asia-Pacific asked financial-services marketers what they feel are the biggest industry jargon words. From overused buzzwords to overly creative job titles, here are our 10 favourites.
Millennials aren't alone in holding a negative opinion toward banks, but their loathing may be a big concern for established financial-services companies. Of course that also makes it a big opportunity for disruptive players.
HONG KONG - Ad fraud is an area of great concern in the world of digital advertising. In Asia, the conversation is just beginning, along with the rise of programmatic buying.
HONG KONG - What are the challenges, innovations and costs of TV measurement and how useful are TV measurement services to advertisers in Asia? Audience measurement company Kantar Media spoke to Campaign Asia at Casbaa 2015.
HONG KONG – Much of the news on HotelQuickly tells a story of how the co-founders took a hotel booking idea that worked in the US and localised it in Asia. But the real success of the startup has come down to product development, speed and thrifty marketing.
HONG KONG - Campaign Asia headed over to the Cheil office in Hong Kong to get an inside look at a "live activation" for Samsung's Galaxy Note 5, featuring local celebrities Louis Koo and Michelle Loo.
ASIA-PACIFIC - In between doing actual client work, Andrew Hook, executive creative director at Havas Worldwide, created a newspaper called Havas Gazette. It satirises the advertising industry and it's all in good taste.
VIETNAM - A new generation of creators and consumers are gaining media influence in Vietnam. They may not have the power to reshape the media landscape overnight, but their actions are already changing the way media is consumed and more importantly, valued.
SINGAPORE - Joe Wicks is The Body Coach, a fitness guru and social-media phenomenon from the UK. A year and a half ago he was just a personal trainer working out of Surrey. Now he has a brand, a mass social media following and an online business helping people across the world get lean.
SPIKES ASIA - Campaign Asia went to McCann Singapore's party during Spikes Asia. Here's our video coverage of the event.
SINGAPORE - Dentsu Aegis Network partnered with Massive Music to throw a party at the Fullerton Boathouse in Singapore during Spikes Asia. Here's what the party looked like to Campaign Asia.
SINGAPORE - Campaign headed to the Sapient Nitro party during Spikes Asia last week. Crazy party vans with smoke machines, disco balls, lasers and all out '90s dance music cranked up to maximum, was just the starting point.
ASIA-PACIFIC - Getty Images has identified six visual trends that are taking shape across the globe and in Asia. This time ‘authenticity’ isn’t one of them.
GroupM's Xaxis announced a partnership with China’s digital and data giants Youku Tudou, Tencent, iQiyi, Sina Weibo, UnionPay Smart and Xiaomi at en event yesterday in Shanghai. Please see the related-article link at the bottom of the page for more information.
ASIA-PACIFIC - Despite being top of the charts, ad blocker app “Peace” was removed from Apple’s app store. In Asia, another ad blocker app has quickly taken its place at the top of the charts.
CHINA - A World Federation of Advertisers (WFA) study has highlighted the challenges and opportunities facing marketers in China who want to use mobile to drive O2O business performance.
SHANGHAI - GroupM has announced a partnership between its programmatic and technology platform Xaxis and China‘s digital and data giants Youku, Tudou, Tencent, iQiyi, Sina Weibo, UnionPay Smart and Xiaomi.
Campaign's Adrian Peter Tse is roving around Spikes with multiple cameras.
VIETNAM - An exclusive look at the behind-the-scenes of Google's first-ever campaign. Read the linked article below for the full story.
The search giant's campaign, which focuses on voice-based search in Vietnamese, carries a message about how mobile interaction is evolving in many Asian nations.
AUSTRALIA - This is a sneak peek at life inside men’s undies.
ASIA-PACIFIC – Rightster, a global multi-channel network for digital video has just launched VideoSpring in Asia, a searchable video licensing portal for brands, agencies and producers to source and use video content that is already trending on the web.
Gaming is no longer just about gaming. Increasingly it’s about viewership—and advertising needs to catch up.
ASIA-PACIFIC - Instant messaging (IM) usage has increased by 12 per cent globally in the last year as more people opt for closed messaging platforms such as WhatsApp, Facebook Messenger and WeChat.
SPIKES ASIA - By 2020, Mondelez expects a considerable portion of its growth to come from e-commerce in Asia, driven by high mobile penetration, urbanisation and a growing middle class seeking safer food, Ganesh Kashyap, director of China ecommerce said at the company's session on the sidelines of Spikes Asia.
HONG KONG – From lounge to in-flight service, Eight Partnership recently worked to breathe fresh life into Cathay Pacific’s customer-facing elements. Chris Fjelddahl, co-founder of Eight, talks to Campaign Asia-Pacific about the firm’s calling in property asset branding and why brands should pay more attention to this important aspect of customer experience.
HONG KONG - Founded by media entrepreneur Ivy Wong, VS Media is Hong Kong's answer to Makers Studio and Thoughtful Media. The creator's network launched in Hong Kong last week. Read the linked articles below for background.
ASIA-PACIFIC - Mobile has changed the face of digital marketing analytics. Ad networks, media companies and social platforms have played up social data and behaviour-oriented consumer insights. And now even Google is changing its rhetoric on digital marketing.
HONG KONG - Members of Hong Kong’s millennial generation don’t like talking to banks about their credit needs. Instead, they talk to their friends. In a financial marketing environment that is mostly serious and down-to-business, PrimeCredit positions itself as a “buddy” to the young generation.
HONG KONG - Home-grown pharmaceutical brand Fortune Pharmacal has had to evolve its brand in recent times to remain relevant. While 'heritage' continues to play a strong role in the brand's communications, contemporary issues facing Hong Kong have also come to the forefront.
SINGAPORE - Grey Group has acquired a majority stake in nudeJEH, a boutique advertising and digital agency in Thailand, which will join the group as GREYnJ United.
VIETNAM - With AIA Nest and AIA Exchange, AIA Vietnam is using physical spaces to transform its retail experience and internal culture. See the related-article link at the bottom of the page for more information and a video tour.
VIETNAM - Campaign Asia-Pacific went to Ho Chi Minh city to discover creativity. At the end of July, Campaign will release a four-part video series along with in-depth stories, examining various aspects of creativity in one of Southeast Asia's most happening cities. Here's a sneak-peek of the people we met along the way.
VIETNAM – In an effort to get Vietnamese to express their true emotions, Coca Cola went on an undercover mission.
HONG KONG – Mobile penetration and a cultural shift in the perception of gaming has helped Asia become a leading market in mobile games. Now marketers and advertisers just need to catch up.
ASIA-PACIFIC - In an effort to raise ad viewability standards in Asia and offer a stronger programmatic media product, Xaxis has launched Viewpoint in several markets in the region.
VIETNAM - In Vietnam, being creative isn’t enough. To survive and thrive, you need to be multi-disciplined, resourceful, patient, cultured, fearless and generous.
AUSTRALIA - In an effort to tie Libra’s tampons to a bigger, coming-of-age story that has young Australian women “fighting their fears”, Clemenger BBDO has created another platform and associated content for users to share their stories.
A four-part video documentary about Vietnam's vibrant creative scene.
VIETNAM - The world over, chief financial officers are known to be cost and efficiency-led thinkers capable of sucking the life out of ‘big ideas’. Nhon Ly, CFO at AIA Vietnam, is not only an exception but the driving force behind AIA’s retail and work culture revolution in Vietnam.
HANOI - The 11th edition of Campaign Asia-Pacific’s training event for young media professionals came to an end in Hanoi following some "impressive" pitches for the global luxury brand Bulgari.
HANOI - The 2016 edition of MediaWorks, the four-day training event for young media talents, has kicked off in Vietnam with a challenging brief from global luxury brand Bulgari.
SINGAPORE - Publicis Singapore has appointed Adrian Yeap, formerly creative director for Ogilvy & Mather, as creative director on Scoot.
SINGAPORE - Mead Johnson Nutrition has appointed Saatchi & Saatchi and Nurun as its digital agency of record for South Asia following a pitch.
MELBOURNE - Clemenger BBDO Melbourne has appointed Ben Kidney, formerly the head of digital at Ogilvy & Mather, as director of digital for the Australia market.
SHANGHAI - Following a pitch, Bosch China has named Y&R Shanghai as creative agency of record, effective immediately.
ON THE GROUND - INDONESIA: A national infatuation with ecommerce, a design-driven mayor and a generation of digitally savvy youth are helping Indonesians build creative hubs that are shaping the country’s future.
CHINA - Shanghai VeryStar Internet Science and Technology will become part of Dentsu Aegis Network’s digital agency Isobar China and will be known as "VeryStar – Linked by Isobar".
SHANGHAI - OMG China has appointed Wendy Suen, formerly of TNS and GroupM China, as chief talent officer.
ASIA-PACIFIC - The rise in adblocking is predicted to wipe off US$41.4 billion from the global economy in 2016. The desire to find a solution has never been greater for the advertising industry. But what is the way forward?
BEIJING - Akimasa Baba will start his role in June and replaces Yukiyasu Nagasaki, who will return to Tokyo.
HONG KONG – Flight search site Skyscanner says it is constantly using data to improve its user experience, product and content, with marketing staff also expected to be data scientists and product managers.
MEDIA360 ACADEMY SERIES: In this 20-minute video, Anindya Guspta, global CMO at Fonterra, shares his insights on creating disruptive content at a global scale and the future of media strategy.
In Asia, rising healthcare costs, the ageing population and the disruption from startups force insurance companies to ‘accelerate’.
A passion for cooking, computers, design, and self-teaching are some of the things that helped Aden Hepburn rise up as a creative leader within a digital agency.
ASIA-PACIFIC - We Are Social's annual digital trends report covers digital, social and mobile usage trends and insights to help you stay ahead.
ASIA-PACIFIC – Connectivity is becoming the norm. Social media is once again about conversations. And if you’re still wondering about how to optimise your website for mobile, others are leaving you in the dust.
ASIA-PACIFIC - As technology empowers consumers, healthcare communications is being shaken up, and McCann Health is moving to capitalise with five senior creative appointments in APAC.
ASIA-PACIFIC - As mobile advertising moves along with the times, simply shrinking your TVC or campaign down to the size of a mobile ad could equate to pouring ad dollars down a drain. Here are some tips for getting the most out of your mobile ad campaigns in 2016.
HONG KONG – As consumer behaviours change, Anindya Dasgupta, global chief marketing officer at Fonterra, sees that old marketing concepts are disintegrating and that new ones are taking their place. For marketers, being bold with brand content is just the start.
Richard Bradley is responsible for creating brand experiences for some of the world’s biggest brands, but he’s never really wanted to join an ad agency network.
ON THE GROUND: THAILAND - In Asia’s advertising and marketing landscape, Thailand has always stood out for its uniqueness. But locally some of that creative power is shifting from ad agencies to a new breed of independent creatives who are empowered, entrepreneurial and spreading the word.
SINGAPORE - With an increased demand for technology solutions, Publicis Singapore is bringing Nurun, its experiential design, service and product innovation consultancy to Singapore.
THAILAND - Ahead of Thai mother’s day on August 12, Tesco Lotus has launched an ad with an unexpected twist in celebration of the ‘power of women’.
Here are the most popular ad videos among Thais during the first quarter of 2015, presented as part of our two-part report on the country's vibrant video scene.
ASIA-PACIFIC - At Kellogg, idealised mass marketing is on its way out, and a consumer-centric approach is on its way in. With the help of a new technology partner, the brand's digital team is bringing this change to life with a focus on agility, social media and content.
Thais watch millions of hours of video on YouTube, racking up billions of views each month. Campaign Asia-Pacific takes a detailed look inside this vibrant ecosystem, where brands that pull off long-form are loved and shared, while online creators reign supreme.
HONG KONG - As tech companies, platforms and traditional carmakers converge with cities, the idea of transportation and connectivity is being redefined. The concept, simply called ‘mobility’, is set to disrupt car brands and human activity.
ASIA-PACIFIC - New research from the CMO Council and Adobe shows that digital marketing has matured in Asia, but CMOs still need to take things a step further to impact the customer experience and content development at the digital level.
VIETNAM - This joint study between Epinion and OMD highlights consumer behaviour and best practises when it comes to mobile advertising in Vietnam, Thailand, Malaysia, Indonesia and the Philippines. The report is based on the survey of over 2600 respondents.
VIETNAM - The number of wild tigers has dwindled from 100,000 a hundred years ago to an estimated 3,200 today. Panthera, a global conservation group, wants to change that with a 'Tiger royalty'.
TAIPEI - From internally banning the word “TVC” to considering intellectual property frameworks in developing products and services for clients, Asia-Pacific agency heads from JWT, Ogilvy & Mather and McCann Worldgroup weigh in on the future of brand communications.
A quick and painless guide to the serious and painful problem of ad fraud. All brand marketers should know at least this much.
THAILAND - Following the Tourism Authority of Thailand's controversial video last year titled 'I hate Thailand', the group has released another video that is causing a stir online.
HONG KONG - While virtual reality has its challenges and limitations, The Wall Street Journal’s global head of visuals, Jessica Yu, believes that “getting in early and experimenting” is key to the medium’s success in the future.
ASIA-PACIFIC - A Campaign Asia-Pacific webcast this morning, presented in association with IBM Marketing Cloud, took a deep look at the pain points in digital marketing and the customer experience gap online.
SPIKES ASIA - Gursimranjeet Singh Khamba is part of an Indian comedy group and one of the bigger YouTube stars in the country. All India Bakchod (Hindi slang for senseless *insert f-bomb*) has 1.3 million subscribers and over 100 million views.
HONG KONG – Online gaming influencers Jason and EdwardSlime talk to Campaign Asia about the growth of gaming in Hong Kong as well as ad-blindness, marketing to gamers, and reaching a new generation in Hong Kong.
VIETNAM - MasterCard, Uber, Coca-Cola and Vietnam Digital Academy weigh in on the consumer insights driving both the challenges and opportunities in the market in this episode of Campaign's #CreativeVietnam video series.
VIETNAM - Campaign Asia-Pacific kicks off its four-part video documentary, #CreativeVietnam, with a day in the life of a young agency.
THAILAND - Thai creators in the online space don’t just break the rules; they know how to become a part of the social fabric and how to commercialise their content. Meet some of the big-name creators that are shaping the country's media landscape, in this exclusive Campaign Asia-Pacific video.
MEDIAWORKS SERIES: More than 100 young media professionals from across Asia took part in this year's MediaWorks, a four day training event that challenged them in ways they never anticipated. Here is a look at what went on.
PR360ASIA: From brand versus agency to marketing versus PR, we talked to senior leaders in the communications industry about the hot topics from PR360Asia.
HONG KONG - While startup accelerators tend to be more cyclical, Metta aims to provide an ongoing way for entrepreneurs, startups and brands to collaborate.
HONG KONG - KFC launched an edible chicken flavoured nail polish this week. We talked to the creative directors behind the campaign.
MEDIA360 TALKS SERIES: From building brands that are good for people, planet and bottom-line to thinking about the future of the internet, check out this 90-second video of Campaign's Media360 Summit.
ASIA-PACIFIC - While the 83-year-old hotel brand won’t be shunning its existing customer base, it also wants to appeal to millennial travellers, who tend to think of Sheraton as a brand for their parents.
HONG KONG - At Campaign Asia's Media360Summit in Hong Kong last week, we spoke to some of the biggest names in media, and we'll be running a mini series of videos jam-packed with insights. Here's a little teaser.
VIETNAM - According to MasterCard Vietnam, 95 per cent of the population isn't familiar with electronic payments. But with high mobile penetration, burgeoning social-media use and a young population, the marketing potential for the financial services industry is huge.
ASIA-PACIFIC - The idea of trusting machines can bring up all kinds of emotions in people, let alone marketers. But as technology improves, the question is whether marketers are ready to embrace machine learning to its full extent.
HONG KONG - Accenture partnered with The Hong Kong Rugby Union to create an app for last weekend's Hong Kong Rugby Sevens tournament. The goal was to drive the rugby experience at the tournament and in the long term, beyond the stadium. Did the effort succeed?
CHINA - In this video Kevin Ti, group account director at Razorfish Shanghai shares his observations on how WeChat has infiltrated Chinese culture and offers his advice to brands on the outside looking in.
HONG KONG - In January, Amir Kassaei, DDB's chief creative officer blew up the world of advertising with his comments about advertising award shows. We spoke to David Sable, Y&R's global CEO, about the same topic.
MEDIA360 TALKS SERIES: Some marketers think it's a huge problem, but others aren't so worried. What's your stand on ad fraud and what do you plan to do about it?
MEDIA360 TALKS SERIES: From gender inequality to race, culture and talent, nearly every industry sector is recognising the importance of diversity in key areas. The marketing and advertising industry also needs to move forward and better harness the power of diversity.
MEDIA360 TALKS SERIES: In today's environment, disruption to industries and brands may be inevitable. The question for marketers is whether they should have a defense against disruption—or become the disruptors themselves.
MEDIA360 TALKS SERIES: 'Content marketing' is a grossly overused term, perhaps because marketers are not discriminating enough about what good, relevant content is for their target audiences.
MEDIA360 TALKS SERIES: Publicis is an 89-year-old agency business. In this video, Steve King, CEO of Publicis Media, talks about the challenges in his new role and the "radical transformation" taking place within the company and throughout the industry.
MEDIA360 TALKS SERIES: Technology and talent will change the way brands and agencies work together. But so will the global economy and the issue of accountability. What do top brand marketers and media executives see for the future of media and marketing?
MEDIA360 TALKS SERIES: 2015 was a year of big media shakeups and reviews. What do senior media executives expect in 2016?
ASIA-PACIFIC - From artificial intelligence to gender inequality, Lindsay Pattison, CEO at Maxus Worldwide, gives a speech packed with insights for current and future media leaders.
HONG KONG - In the last 12 months, agencies, consulting firms and brands in the region have been investing in design thinking. The competition is heating up, and PwC is the latest player to join in.
EXCLUSIVE VIDEO: Google’s head of advertising sees immense opportunity in mobile, programmatic and video. To capitalise, key players must work together to solve the ad blocking issue
Bot traffic is estimated to be worth more than drug-trafficking, but how has the industry arrived at this number? How insidious is this problem? And how hard is it to solve?
VIETNAM - For Uber, Vietnam holds huge potential and challenges. Meet the team that is building Uber's brand in this dynamic market.
ASIA-PACIFIC - Through the acquisition of Band, Dentsu Aegis Network will aim to provide end-to-end, business-to-business marketing services specialising in the technology and finance sectors.
TAIPEI - The AdAsia conference has brought together leaders in the advertising industry as well as designers, innovators and creatives in a TEDx Talk series that ran within the AdAsia festival.
HONG KONG - On-demand services, enabled by mobile and Internet of Things (IoT) technologies, have the potential to impact many industries and marketing plans. In Hong Kong, food and restaurant brands are at the forefront of this change.
ASIA-PACIFIC - From the atomisation of apps to omnipresent services, these trends from design firm Fjord will help you stay on top of consumer behaviour in 2016.
AUSTRALIA - In a two-month campaign leading up to the Australian Open tennis tournament, Tourism Victoria and Clemenger BBDO are using a Periscope-enabled ball and game-play mechanisms to lure tourists to Melbourne.
Maxime Dautresme heads A Work of Substance, a Hong Kong agency that, as its name implies, builds brands through a deep devotion to craft, a sense of narrative and a belief that people appreciate skill and truth.
JAPAN - In a bid to quell one of the advertising community's main complaints, Twitter has announced that it will syndicate its Promoted Tweets ad format to external websites, with news-reading app Flipboard and Yahoo Japan signing on as the first partners.
HONG KONG - With the Marketer’s Outlook study highlighting concerns for marketers in 2015, Ruth Rowan, CMO at BT, and Paul Groves, former CMO of AIA Group, shared their insight on agency-client challenges yesterday in an event in Hong Kong between the Marketing Society, Campaign Asia-Pacific and Ipsos.
From Yahoo to founding her own media and commerce platform Viss, Ivy Wong talks to Adrian Tse about her digital media journey and her vision of the next wave of entertainment.
HONG KONG – Google's 12-day intensive programme aims to equip marketers with the skills they need to be effective. Sarah Tate, head of Squared Hong Kong at Google, and two graduates of the programme spoke to Campaign about the future of digital in the region.
SINGAPORE – With the goal of ensuring sustainable growth, MediaCom has named Gilles Detanger, formerly of Publicis Worldwide and Singapore Sports Hub, as chief commercial officer for the region.
A joint study by the Hong Kong Association for Customer Excellence (HKACE) and Ipsos looks at the needs and behavioral differences among different generations of consumers in the service industry and provides advice on how brands can deliver better customer experiences. Please see the related-article link at the bottom of the page for more details from the research.
Facebook and Twitter on creativity and start-ups in Asia, Lee Kuan Yew and brands with bad taste, Wealth-X, Adfest, Southeast Asia's ecommerce scene, creative coding for marketers, China's questions on programmatic, new partnerships, job changes and divisions opening up that you need to know about.
ASIA-PACIFIC - Livestream video has big implications for marketers in Asia and globally. These platforms could be glorious, marketing moments waiting to happen or ones that rapidly crash and burn in front of your shaky handheld smartphone, inducing tears of bitter pain.
ASIA-PACIFIC - While video content requires careful visual planning and execution, sound still accounts for 60 per cent of an ad or online video’s effectiveness—an area that creative marketers need to take advantage of.
CHINA - A massive and growing internet population in China has increased Baidu’s share of search ad spend globally, although it still trails well behind Google.
CHINA - Post-'80s and '90s consumers in China are not only gaining consumption power but are becoming more sophisticated. For Baijiu, tapping into the discovery process of younger generations will be a factor in long-term growth, according to a Nielsen study.
ASIA-PACIFIC - Are animators just cogs in the wheel or is animatic production a crucial part of creative planning? Arvin Sanchez, managing director of Animated Storyboards, sheds light on processes and best practices for both sides of the equation.
SHANGHAI - A slowdown in the Chinese economy has affected everyone, including media owners. A new report from marketing consultancy R3 highlights shifts in media inflation and budget spend.
HONG KONG – Personality, compelling content and an engaged community. These are characteristics that brands look for when collaborating with social media influencers. But what do influencers look for in brands?
HONG KONG – The habits of trusted brands, talent pool challenges, the Bloomberg Media CEO’s vision for media, new agency rosters, business wins and how to build service brands. Here’s a round-up of some of the stories you might have missed this week.
AUSTRALIA – Armed with an ‘inspirational video’ that asks you to ‘start better’ and a real-time ‘powder room control centre’, a new Clinique campaign focuses on live interaction with fans via social media and creating personalised content in order to build brand equity. The celebration of ‘universal human truths’ also comes into play.
HONG KONG – With the aim of furthering its e-commerce and making its brand essence known, Cellarmaster Wines has launched a website allowing Hong Kong people to nominate their friends and family who have a ‘powerful’ story to tell under the theme of ‘wonderful’.
INDIA – Nearly half the population of India is at risk for lymphatic filariasis (aka elephantiasis), a mosquito-borne parasitic disease that can cause horrible disability and disfigurement. India’s Ministry of Health and Family Welfare has launched an ambitious campaign to raise awareness and direct people toward a free dose of preventative treatment.
SINGAPORE - McDonald's Singapore celebrates the return of its all-day breakfast offering by capturing live-streamed videos of the first New Year’s sunrise from iconic cities around the globe.
Laurent Thevenet is a coder turned creative technologist. Lacking any agency or marketing background, he instead brings a startup mentality to his technical director role at BBDO Proximity in Singapore. Here, Thevenet offers practical advice to marketers who want to maximise creative tech and the mindset that comes with it.
GLOBAL - You’re a big glitzy airline brand. Tick. You manage to get a “globally respected” Australian Hollywood actress to be your brand ambassador in a major global campaign. Tick. What can possibly go wrong?
ASIA-PACIFIC – Getty Images identifies “visual trends” in order to make “visual predictions” about the future. Pam Grossman, director of visual trends at Getty Images talked to Campaign Asia-Pacific about what creatives and marketers should look out for.
How a pair of journalistic heavyweights went from covering tsunamis and live-fire conflicts to helping major brands find and craft compelling stories.
AOL’s ‘prophet’ David Shing recalibrated the digital conversation.
ASIA PACIFIC - Following the appointment of Marcos De Quinto as global CMO of The Coca-Cola Company, Peter Schelstraete is returning to the company’s Atlanta headquarters as the global lead of digital, connections and assets.
ASIA-PACIFIC – Following the acquisition of B2B marketing company Bizo, LinkedIn is launching a set of products for marketers working for B2B and ‘high-consideration’ brands.
Microsoft Advertising's research into multi-screen behaviour in Malaysia, Indonesia and Singapore reveals opportunities that marketers can capitalise on when advertising across devices in the region. Please see the related-article link at the bottom of the page for more details from the research.
FIJI - In a follow-up to the 'Welcome to our home' campaign, Fiji Airways features surf legend Kelly Slater, who has called Fiji his “home away from home” for over 24 years.
AUSTRALIA - With the aim of increasing size and scale in the digital domain, Dentsu Aegis Network has acquired Soap Creative, a digital creative agency in Australia.
ASIA-PACIFIC - A Microsoft study of the behaviours of multi-screening consumers in Indonesia, Malaysia and Singapore defines four behaviour pathways, from content grazing to investigative spider-webbing. Campaign talked with Thom Arkestaal, senior research and insights manager of emerging markets at Microsoft Advertising, about the findings.
HONG KONG - As part of an ongoing effort to reposition itself as a socially driven bank focusing on public empowerment, DBS has launched a campaign to communicate a “community-wide call to action.”
HONG KONG - Realising there’s a shortage in the attention economy, The Wall Street Journal’s “Make Time” campaign aims to show the value of its subscription through the likes of will.i.am, Tory Burch and SAP CEO Bill McDermott.
HONG KONG - Extending beyond Yahoo's 'walled garden', Yahoo Ad Manager Plus (YAM+) aims to capture consumers’ digital behaviour across devices, third-party sites and platforms in order to serve dynamic, personalised content.
HONG KONG - Research by the Hong Kong Association for Customer Excellence (HKACE) and Ipsos analyses key trends in service appreciation and provides insights into how service and marketing departments can build stronger service brands and customer experiences.
THE FACE BEHIND THE BRAND: Coca-Cola’s Asia marketing director Peter Schelstraete believes that linking the realities of the market to ‘big creativity’ is the way of the future.
HONG KONG - After working to refine its design, product and experience, Cathay Pacific today launches a global campaign by McCann Worldgroup that seeks to communicate a more 'expansive' position in the market.
ASIA-PACIFIC – McCann Worldgroup has set out to understand the truth about globalisation and the impact on brands and societies. The study has taken the agency across the world, inspired tools and is set to spawn a 'deep globality' division.
Young entrepreneurs discussed flexibility and ways of outsourcing risk.
ASIA-PACIFIC – As hospitality in Asia evolves, there’s little room for marketing and delivering a service as you would a product. James Stuart, co-founder of The Brand Company and author of Hotel Brand Bites, talks to Campaign Asia-Pacific about key strategies that marketers and entrepreneurs need to craft service and hotel brands for the 21st century.
PATTAYA – Adfest 2015 concluded on Saturday night with Dentsu named Agency and Interactive Agency of the Year while Leo Burnett won Network of the Year.
ASIA-PACIFIC - Following Adobe's many announcements about its marketing suite during its Summit event in Salt Lake City last week, Campaign Asia-Pacific talked to Paula Parkes, head of digital marketing Asia-Pacific, and Hisamichi Kinomoto, VP marketing of Japan and Asia-Pacific, about the company's strategy for marketing the technology in Asia.
SALT LAKE CITY - After analysing the data, you conceive a strategy that aligns with your findings. Next you execute. But did you know that your customers forget 90 per cent of what they see?
SALT LAKE CITY - 'Change agent' and 'risk-taker' are highly charged words, and Adobe is aiming them at the modern marketer. This became the theme of day two at the Adobe Summit, even as some disagreed with the direction digital marketing technology is taking.
SALT LAKE CITY - Where brand attributes were once a shortcut to quality in the mind of consumers, they now have Google search. Jason Goldberg, GVP of commerce strategy at Razorfish, offered forward-thinking advice and examples of commerce making headway to marketers at the Adobe Summit.
SALT LAKE CITY - Data with a clear story steers content marketing at the NFL. It also drives business. Brent Dykes, author of Web Analytics Action Hero and key members from the NFL’s business intelligence unit offered practical tips and examples to marketers at the Adobe Summit.
SALT LAKE CITY – With over 6000 delegates attending this year’s Adobe Summit, the opening speakers ranged from author Michael Lewis to Under Armour’s Jody Giles, who wooed the crowd in a demonstration of the brand’s retail and digital marketing prowess using Adobe technology.
Digital agencies entering and expanding in Asia, Instagram's ad carousel, Yahoo's programmatic revamp, key hires and changes, the intersection of customer service and marketing, and a compilation of meaty topics.
ASIA-PACIFIC - Marketers in Europe, North America and Asia agree that customer experience is a top priority, but marketers in Asia are going about it differently, according to a new report from Econsultancy and Adobe.
SINGAPORE – On the back of client wins in the banking, education and travel sectors, Brilliant Basics, a digital product design firm, has launched in Singapore. The company wants to position itself for a greater demand in Asia for digital products designed with the customer experience in mind.
THAILAND – After defining a unique brand persona among Thai telecom companies nearly a decade ago, AIS abandoned the style of advertising that it helped popularise. On the back of its strength as a network, it continued to succeed through product-based advertising. Now the brand is going back to where it started.
Research from Text100 and Redshift research reveals the behaviour, interests and digital preferences of the post-'80s generation in Hong Kong. The study also segments this key demographic into six distinct personas and suggests that, by engaging with their behaviour and interests rather than their wallets, marketers can earn the trust and loyalty of this digitally literate generation.
JAKARTA - Now in its 27th year, Citra Pariwara, Indonesia’s creative advertising festival has had its share of ups and downs. The tides are changing however, with strong domestic and international support that has led to record submissions, greater recognition and a sense of reinvigorated creativity in 2014.
PERTH - Rac Insurance, with JWT Perth, has released a new tongue-in-cheek campaign that builds on the trust and laughs generated from the ‘We promise to do the right thing by you’ campaign launched last year.
KOREA - Addressing a market known for pushing young people to excel academically, Nike, with Wieden+Kennedy Tokyo, has launched a new 'Just do it' campaign that aims to reinvigorate youth sports in South Korea.
BANGKOK - Exploding street food and surreal comical characters highlight the grab-and-go eating culture of Thai people in a campaign for ready-to-drink brand Ichitan.
HONG KONG – To further branding efforts, DBS bank is launching a series of video interviews with innovators and entrepreneurs on its digital and social media platforms with the aim of arousing interest in industry insights that tie back to the brand.
HONG KONG - Given this city's high rental costs, international competition and a local market dominated by big players, launching a startup fashion brand requires a creative eye, the identification of a strategic gap and strong business fundamentals within a global context.
A few things you might have missed: Chinese LandWind’s Land Rover carbon copy, Agency of the Year and Network of the Year activity, Bruce Lee instant drinks, Airbnb’s homemade global campaign and restructuring at Hootsuite.
Private-marketplace model may help convince Hong Kong brands on advantages of programmatic.
The Dentsu Aegis Network agency continues its buying spree with Australia's Search Factory
Some brands see their fortunes rise, while others watch their empires fall. Here, we examine the factors driving notable moves up and down in the Asia's Top 1000 Brands ranking.
ASIA-PACIFIC - Twitter has announced that it is adding a few new features to its Twitter Publisher Network, launched last year to help itself and advertisers reach users beyond the Twitter platform, and renaming the offering as the Twitter Audience Platform.
HONG KONG - Infiniti has partnered with Nest to launch a co-working space, speaker series and 12-week accelerator programme aimed at fostering smart-city and IoT (internet of things) entrepreneurship.
HONG KONG - Nan Fung Group, a Hong Kong-based global conglomerate, is launching The Mills, a startup hub and physical complex bringing together fashion-oriented designers, scientists, technologists, futurists, brands—and a lot of money.
Creative entrepreneur Daryl Villanueva believes advertising teaches people skills that are ultimately best applied to one’s own endeavours, and as a training ground, advertising can lead one towards creative liberation.
ASIA-PACIFIC – Campaign Asia-Pacific’s webcast series for 2015 presented in association with Hootsuite, continued this morning with an investigation into how social media is evolving within brands, marketing and the consumer landscape.
VIETNAM – Seven months in, Alan Cerutti, co-founder and CEO, and Paul Busschau, creative director at Happiness Saigon share their experience of launching the agency in one of Southeast Asia’s most happening cities.
A new report by ZenithOptimedia and Newcast finds that the amount of time people will spend consuming online video each day will increase by 23.3 per cent in 2015 and by a further 19.8 per cent in 2016 (global averages). The study also includes online video forecasts and consumption trends for several countries in Asia-Pacific, detailed here.
SOUTH KOREA - Intended as a symbol of a divided nation, ‘Piano of Unification’ is a project to create a piano made of barbed-wires from the inter-Korean border that will also be exhibited and played in public.
AUSTRALIA - Last year the ‘Restaurant Australia’ campaign introduced the world to Australia’s food and wine credentials. Now with an ‘Aquatic and Coastal’ campaign in the works, Tourism Australia plans to showcase “experiences that are intrinsic to the Australian way of life”.
SINGAPORE - Estimating that the social listening sector is worth $2.5 billion, Singapore-based software company Circus Social has launched its social intelligence platform, 20/Twenty.
Infographics from CMO Council capture the sentiments of marketers regarding digital marketing in 2015. Please see the related-article link at the bottom of the page for more on this research.
ASIA-PACIFIC - Hospitality is tricky. On one hand you need solid marketing metrics and on the other you need customer-experience metrics. Yet there’s another dimension: operational analytics, the piece of the puzzle that tells you if you can live up to what you've promised.
ASIA-PACIFIC - For Anthony Tenicela, global leader of workforce diversity and LGBT markets at IBM Corporation, marketing to Asia’s LGBT community isn’t just an ethical imperative. It’s a business, marketing and cultural advantage.
HONG KONG - Independent digital marketing agency AnalogFolk has opened an office in Hong Kong, appointing Chris Ryan and Harry Llufrio to lead its first offering in Asia.
HONG KONG - Peter Dingle, director of innovation accelerators at Nest, talked to Campaign Asia-Pacific about the venture-capital firm’s accelerator initiatives with big brands including DBS, AIA, and now automaker Infiniti.
ASIA-PACIFIC - Campaign Asia-Pacific has teamed up with Instagram to bring you a monthly series looking at the creative ways that the photo and video-sharing social network is being used in different markets.
ASIA-PACIFIC - According to new research from the CMO Council, marketers are finding it hard to build a business case for digital marketing, and only 7 per cent see data as a clear competitive advantage.
TOKYO - In a market saturated with 'thin' condoms, Skyn condoms and agency Ultra Super New aimed to create a vehicle for Japanese couples to talk about their sexual preferences in a culturally sensitive way.
HONG KONG - Given the creative and cultural significance of art, marketers don’t approach art marketing in the same way as traditional brand marketers. Yet the art industry in Asia is valued in the billions, and is beginning to enter the conversation around ecommerce and user experience.
HONG KONG - Technology will eventually give every marketer the ability to target consumers with precision. Nigel Hollis, global analyst at Millward Brown, believes that at that point, digital brand marketing will reach a stalemate.
HONG KONG - Campaign Asia-Pacific’s webcast series for 2015, presented in association with Turn, kicked off this morning with an investigation of data and digital-marketing best practises, as well as what the 'new normal' will be for marketing organisations.
HONG KONG - Gibson Innovations, steward of the Philips consumer-electronics brand, wants to become the world's top music lifestyle company. In this exclusive interview, CMO Edwin Van Vianen and Sylvain Lierre, head of brand management and digital, talked to Campaign Asia-Pacific about the company’s multibrand future.
HONG KONG - Increasingly in Asia, online travel agencies (OTAs) live and die by their ability to encourage transactions by mobile users. Campaign Asia-Pacific talked to Nelson Allen, APAC marketing director at Hotels.com, to learn about the Expedia-owned brand's strategies.
Infographics from Senesis capture the sentiments, behaviours and preferences of Australian consumers on social media. Please see the related-article link at the bottom of the page for more on this research.
ASIA-PACIFIC - Warc has shortlisted 32 entries for the 2015 Warc Prize for Social Strategy, highlighting social and earned-media campaigns from across the world. In Asia-Pacific, Australia is leading the way.
ASIA-PACIFIC - Powered by Vocanic, Mesh aims to combine insights from various data management platforms (DMPs) with the ability to take action on the fly. Ian McKee, CEO of Vocanic, Martin Shaw, head of digital, and Andy Radovic, regional director of digital at Maxus Asia-Pacific, shared the master plan with Campaign.
Wide-ranging debate on viewability is focusing the industry’s minds on the thing that is least talked about: user-experience.
ASIA-PACIFIC - After two and a half years as technical director at BBDO Proximity, Laurent Thevenet has joined RGA as technology director. His ambition is to put the Singapore office on the creative and technological map within the RGA global network.
ASIA-PACIFIC - Whether they’re called advertising games ('advergames') or branded games, these formats have the potential to catch on with consumers in Asia, who already have an appetite for socially enabled games. The question for marketers is how to get it right.
SINGAPORE - A new campaign aims to address the fact that, according to latest figures, approximately 40 per cent of Singapore’s 222,500 domestic workers do not have a weekly day off, despite a law coming into effect in January 2013 making it mandatory.
HONG KONG – Julie Chiu, sales and marketing director at Wellcome, knows too well the challenges facing marketers in the supermarket industry. Tight margins and market saturation have forced Wellcome to search internally to differentiate itself from the competition.
CHINA – As lines blur between social media platforms in China and the West, the emphasis on separate platforms is no longer relevant even as Chinese social media influences Western practices. Social@Ogilvy's latest comparative charts shed light on this.
ASIA-PACIFIC - Dentsu Aegis Network has appointed Rohit Ohri as CEO of Dentsu Asia Pacific, where he will be covering all markets in the region except for Japan.
ASIA-PACIFIC- With mobile on the rise, Xaxis has launched Light Reaction, a mobile performance advertising business that merges the Xaxis platform and mobile technology from recent acquisition ActionX.
AUSTRALIA - According to new research from Sensis, marketers are missing the mark when it comes to engaging consumers on social media, with many respondents stating that they want nothing at all to do with brands.
ASIA-PACIFIC - In an interview with Campaign Asia-Pacific, Brad Smallwood, VP of measurement and insights at Facebook, answered the tough questions surrounding the social network’s conversion lift measurement.
HONG KONG - Specifically referring to pollution wafting into Hong Kong from China, Dyson has launched a local campaign to market an air purifier designed for Asian markets.
ASIA-PACIFIC - Young generations of Vietnamese and open-minded international talent are the driving force behind Vietnam’s creative advancement. Campaign Asia talked to seasoned creative talent on both the agency and film production side, who share a vision for its future.
AUSTRALIA - Since launching an Anzac-day campaign on Tuesday, the Australian supermarket giant Woolworths has felt the wrath of the Australian public. The supermarket brand and the Australian agency behind the campaign are doing damage control.
HONG KONG - In an age of digital and experiential marketing, copywriting isn’t fading away, but the approach it requires has changed, according to the founders of a Hong Kong-based agency specialising in the craft of the written word.
HONG KONG - From tenant-engagement programs to expansive green spaces and activities that balance work and play, Swire Properties is looking to evolve its office property brands and the very meaning of the workplace in people's lives.
SHANGHAI – Inspired by games that the US military uses to select pilots and Kobe Bryant’s precise and strategic approach to basketball in the NBA, Nike China invited China’s basketball players to a series of tests at the Kobe X deadly quickness temple.
HONG KONG - Wellcome's 70th anniversary campaign continues on from the likeability of last year's campaign and brings back familiar celebrity stars to its latest TVC.
HONG KONG - Enlisting Hong Kong YouTube group Bomba, a series of short stories highlights lunchtime pet hates and stereotypes including “The Texter”, “The Selfier”, “Picky Eater”, “Food Envier”, “Slow Eater”, “Cheap Skate”, and “The Impolite”. In each case, Wrigley’s Extra gum helps to ease the tension.
SPIKES ASIA - With over a 100 million YouTube views, brands are keen to profit from Casey Neistat’s free-spirited storytelling. Or at least figure out his formula. In a DDB-presented session, Campaign Asia’s Adrian Tse sat in on Neistat's Spikes Asia session and talked to him about his craft.
SPIKES ASIA - With the kind of love, science and sexiness that might go into building a German sports car, Stefan Sagmeister explores the topic of design and happiness.
SPIKES ASIA – There’s no such thing as social media, according to Amir Kassaei, DDB’s global CCO, who may have set a record for the number of times a presenter said ‘bullshit’ during a single session at Spikes Asia.
SPIKES ASIA – As you look at successful brand initiatives, it’s often hard to imagine what they would be like without music. For brands it’s a space that’s difficult to ignore, but also one where it's easy to make missteps.
SPIKES ASIA – According to Vizeum CEO Kristian Barnes, a new generation of youngsters have entrepreneurialism embedded in their DNA. It’s a bold strain that makes them unafraid to take on challenges of a global, and sometimes galactic, scale.
SPIKES ASIA - People want to be engaged with what’s interesting and unforgettable, not what’s perfect. And it could mean the difference between being remembered and being forgotten.
ASIA-PACIFIC – Four weeks after launching the global 'Human Truck' campaign, regional heads at logistics brand TNT are working with Etcetera/DDB for a localised rollout as they look to build the brand in Asia.
HONG KONG – Replacing the overused “DHA” seen in milk-powder marketing with a new chemical acronym, “GA”, which stands for ganglioside, is the 'emotional' focus of DDB’s campaign for milk formula brand, Anmum.
ASIA-PACIFIC - Circus, a Singapore-based marketing software company, has launched an idea-generating social tool that it claims can scour the web for relevant inspiration and help clients create compelling content on the go.
HONG KONG – Cool new music and insurance policies don't exactly seem related, but insurer Fwd hopes to make a brand impact through young people's daily dose of music on Spotify.
ASIA-PACIFIC – The luxury spend of Asia’s top income earners is well documented, but according to new research from Ipsos, details in the data stress that all marketers need to have an ‘affluent strategy’.
TOKYO - As part of a month-long campaign on Twitter, KFC Japan designed computer accessories and personal accoutrements bearing an uncanny resemblance to actual Kentucky fried chicken.
ASIA-PACIFIC - It's well documented that people in Asia, and China in particular, are more attached to the internet and more enamoured with online shopping than their counterparts elsewhere. But fresh research from Geometry Global pins some eye-popping numbers on just how vast those differences are.
KOREA – A North Face pop-up shop in South Korea draws unsuspecting customers, who once inside, find they need to scale the walls in the latest branding campaign by Innored.
AUSTRALIA – Promoting its Jazz model, Honda is launching an activation based on inviting people to a pop-up cinema event where they can sit in a Jazz with their legs stretched out.
SPIKES ASIA – A focus on user-experience is helping to shape micro-innovation in Asia, according to Wayne Arnold, CEO of Lowe Profero, and Winnie Park, EVP of DFS luxury retail.
SPIKES ASIA - Transformation. Change. They’re big words that are hard to fit in the mouth, but it’s something RG/A has tried to digest with an aggressive approach to unlocking opportunities for its clients and itself.
SPIKES ASIA - It’s a polarising statement that, somewhat ironically, is open to a 360 attack. But Al Moseley, CCO at 180 Amsterdam, defends it well, bringing in personal experience and a taste for implementing structures that foster creative management.
ASIA-PACIFIC – To its youth followers, Vice is the rock star of digital media publishing. But its lesser-known commercial side could also be seen as a trend-setter for the way it works with brands to form a synergistic business model.
ASIA-PACIFIC - Brian Buckner, writer and co-executive producer of HBO's global sensation True Blood talks about bringing the emotive power of “authentic” storytelling to social media and advertising.
HONG KONG - The third Hong Kong edition of Social Matters by Branded and Social@Ogilvy took place yesterday at the Grand Hyatt and featured the likes of Vine-celebrity Zach King, True Blood and Friends writer and producer Brian Buckner; and Alex Light, head of content at Vice Australia.
TOKYO / AMSTERDAM - Demonstrating technology that allows Citizen's Wave F100 watch to adjust to any time zone in 3 seconds, a pilot and photographer chase the setting sun across global time zones.
PHILIPPINES – Featuring a macho father who tries to impress his twin daughters with a makeshift pink fairy outfit, the McDonald's story zeroes in on a growing trend of single-parent households in the Philippines.
Highlights from the Ipsos 2014 affluent Asia study. Please see the related-article link below for details.
HONG KONG – Earlier this week, Humuson International opened its APAC headquarters in Hong Kong with first major client, ULE.com, a Chinese online-to-offline shopping platform.
HONG KONG – 180 digital locker cabinets will appear in Hong Kong's Mong Kok district in mid-November as part of a plan to enhance Yahoo’s digital shopping network through a paperless, self-serve platform, linking mobile to offline pick-ups.
ASIA-PACIFIC - According to research from CMO Council, marketers in the Asia-Pacific understand the value of digital, but no country is taking full advantage of the opportunities.
TOKYO - David Morgan (pictured) has joined Havas Worldwide Japan as executive creative director.
HONG KONG – According to research from Text100, Hong Kong’s post-'80s generation can no longer be labelled ‘frivolous, self-centered, and lacking a sense of responsibility’. Instead this generation is growing up, signalling a new opportunity for brands.
HONG KONG - Asian airlines take on “nutty” passengers, a Harvard “jerk” causes a stir, Instagram reaches 300 million average monthly users, Yahoo shuts offices in Southeast Asia, and some people change jobs before the New Year. These are just a few things you need to know for this week.