In this video, Ohad Hecht, chief operating officer at Emarsys, talks to Campaign Asia-Pacific about how the marketing industry has come to rely on machine learning over the past few years.
Here's what the video covers:
0:07 Is machine learning the future of performance marketing?
1:00 Are marketers comfortable with machine learning?
1:47 How close are we to 'one-to-one' marketing?
2:26 What's the outlook on marketing automation and machine learning?
