DBS ‘sparking joy’ campaign aims to bolster social brand positioning
HONG KONG - As part of an ongoing effort to reposition itself as a socially driven bank focusing on public empowerment, DBS has launched a campaign to communicate a “community-wide call to action.”
by Adrian Peter Tse
Sign In
Trouble signing in?
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features