Clinique campaign uses social media to inspire people to ‘start better’

AUSTRALIA – Armed with an ‘inspirational video’ that asks you to ‘start better’ and a real-time ‘powder room control centre’, a new Clinique campaign focuses on live interaction with fans via social media and creating personalised content in order to build brand equity. The celebration of ‘universal human truths’ also comes into play.

by Adrian Peter Tse