In this video, Duncan Trigg, VP of advertising effectiveness at comScore, talks to Campaign Asia-Pacific about the nature of ad fraud and how online traffic verification is a means to fighting the problem in what he calls an "arms race" against ad fraudsters.
Watch: Ad fraud is less risky than drug trafficking
HONG KONG - Ad fraud is an area of great concern in the world of digital advertising. In Asia, the conversation is just beginning, along with the rise of programmatic buying.
