Philips and more: Gibson Innovations details music-lifestyle brand ambitions

HONG KONG - Gibson Innovations, steward of the Philips consumer-electronics brand, wants to become the world's top music lifestyle company. In this exclusive interview, CMO Edwin Van Vianen and Sylvain Lierre, head of brand management and digital, talked to Campaign Asia-Pacific about the company’s multibrand future.

by Adrian Peter Tse

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