"Think of us as the Amazon of Hong Kong, but remove all the low-end products," says the CEO of Habbitzz, a new business launching March 6.
HONG KONG - Viu, a new over-the-top (OTT) platform launched yesterday by HK Television Entertainment (HKTVE), a subsidiary of telecommunications company PCCW, aims to compete with not only broadcast TV but also video piracy through the use of agile 'windowing' and rapid subtitling into Chinese.
HONG KONG - DBS has launched its new Black World MasterCard, with local film celebrity Louis Koo delivering voice messages to consumers through a WeChat-based marketing effort.
HONG KONG - Mindshare Hong Kong has seen a number of recent changes among senior management, following the departure of Tracey Cheung, deputy leader, who joined the agency early this year but has left for a role as assistant vice-president at PCCW.
HONG KONG - ZenithOptimedia is reported to have won Hong Kong Broadband Network’s media account after a four-way pitch against the long-term incumbent MediaCom, Mindshare and Carat in August.
HONG KONG - Campaign recently visited the Lamborghini showroom in Wan Chai, unfortunately not for a test-drive, but to talk to Josephine Lee, the brand's marketing general manager for Hong Kong and Guangzhou.
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