The Post revealed a major U-turn in its readership strategy in July, re-embracing a paywall after testing a free model for a few years. The publisher's audience-growth executive Adrian Lee discusses how the publisher is better equipped to achieve ambitious local and international subscriber goals this time round.
Our registered users now get a wider sample of our best work, but will need memberships for regular access.
Some 'old media' outlets still don't get it.
GLOBAL - The Financial Times is rolling out a global corporate marketing campaign to promote the FT subscription as an essential tool for businesses.
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