With its leader indicted on corruption charges, Samsung's brand reputation faces a "long and steep road". Or, perhaps the scandal will have no impact whatsoever.
"External heating"? No way, says a CCTV-commissioned investigation.
Killing off the hazardous flagship is just the beginning of what has become the brand’s biggest crisis to date, say industry experts.
The courage to take the huge decision to globally recall its Galaxy Note 7 smartphone, and the speed at which Samsung moved, has drawn plaudits from PR experts.
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