The update will dramatically impact the organic reach achieved by advertisers and agencies, while artificially raising the engagement rate as a net result.
Have you noticed a drop in the reach of your Facebook posts? Here's why and what to do about it.
HONG KONG - Facebook has never kept its tweaking of news feed posts a secret, but since the introduction of its promoted posts option, articles accusing the platform of reducing the reach of unpaid posts in order to enhance Facebook's revenues have gone viral.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins