ndp

Broadcast AR a key element at Singapore’s NDP
Aug 23, 2021
Surekha Ragavan

Broadcast AR a key element at Singapore’s NDP

The National Day Parade has historically depended on a traditional live format. But broadcast partner Mediacorp experimented with AR tech for this year’s show.

How brands and agencies are celebrating Singapore National Day
Aug 7, 2020
Staff Reporters

How brands and agencies are celebrating Singapore National Day

Agencies and retailers are marking the city-state's 55th birthday with a mix of fun, sales and community giveback.

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