mrc

Sep 2, 2021

Nielsen loses accreditation for national and local TV in the US

The Media Ratings Council accreditation loss will push the industry toward use of alternative currencies.

Jun 29, 2021

The Swiss cheese model: Taking a bite out of ad fraud

Ad fraud doesn't just siphon away marketing spend. Bots can now convincingly mimic user behaviour, skewing your view of your marketing performance. The chief strategy officer at Aqilliz explains a hole-y approach to fighting back.

Sep 15, 2017

MRC and CMAC to audit three China measurement services

AdMaster's TrackMaster, Miaozhen's AdMonitor, and Nielsen's Digital Ad Ratings will get audited themselves, but some observers don't expect much short-term impact.

Feb 22, 2017

Google submits YouTube to Media Ratings Council audit

Google has committed to having YouTube's metrics audited by the Media Rating Council.