The Media Ratings Council accreditation loss will push the industry toward use of alternative currencies.
Ad fraud doesn't just siphon away marketing spend. Bots can now convincingly mimic user behaviour, skewing your view of your marketing performance. The chief strategy officer at Aqilliz explains a hole-y approach to fighting back.
AdMaster's TrackMaster, Miaozhen's AdMonitor, and Nielsen's Digital Ad Ratings will get audited themselves, but some observers don't expect much short-term impact.
Google has committed to having YouTube's metrics audited by the Media Rating Council.
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