Three executives explain how they engage mobile shoppers during peak shopping seasons in an increasingly on-demand landscape.
Updates focus on discovery, research, and comparison of products on Google Shopping.
Preference for in-store shopping is falling particularly quickly in India, according to new research from the credit-card company.
SINGAPORE - While Asia's mobile consumers watch and share video at higher rates than their counterparts around the world, vouchers and QR codes still represent the most effective brand touchpoints, according to a study by Initiative.
HONG KONG - Embracing mobility as a primary marketing platform could give brands potential to double or triple their sales in the short and medium term, according to a global study from Draftfcb China.
SINGAPORE - As smartphones become increasingly common in Singapore, several studies have showed that mobile and online shopping are gaining in popularity.
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