michael denmark

Feb 23, 2016

Why AIA believes its HK carnival pays off, even with awful weather

AIA's sponsorship of the recently concluded AIA Great European Carnival surely didn't come cheap. But the insurer is quite happy with its investment despite historically wet and cold weather during its run. Here’s why.

Dec 14, 2009

All About... Media barter

Buying media space for tootpaste? It could happen.