Apr 8, 2024

Forbes ‘mistakenly’ ran MFA site for years

The MFA site featured ads from global brands while all major holding companies were found to have purchased ad space on the now-disgraced platform.

Mar 21, 2024

Billions in ad revenue untapped due to inefficient programmatic advertising: What needs to change?

Presently, investment in programmatic media does not provide advertisers with the reach and viewability they are paying for. We ask experts how marketers should navigate problems such as made-for-advertising websites.

Oct 31, 2023

Why 'made-for-advertising' websites are harmful to advertisers and how to avoid using them

A desire for low-cost advertising gave birth to made-for-advertising (MFA) websites and continues to fuel them despite efforts by agencies and verification firms to clean up automated ad platforms and curate for quality.

Jun 17, 2020

Industry bodies revise guide to digital-ad practices

AANA, IAB and MFA's new document seeks to build trust in Australia's digital advertising ecosystem.