methodology

Here are Asia’s Top 1000 Brands for 2018
Jun 4, 2018
Staff Reporters

Here are Asia’s Top 1000 Brands for 2018

Google, Amazon and fast-fashion brands feature among this year’s key climbers in our eagerly anticipated annual survey of brand reputation.

Jobs to be done: A useful new methodology
Aug 19, 2016
Julian Chow

Jobs to be done: A useful new methodology

Thinking of the job your customer wants your product to do is a simple but powerful methodology, writes Julian Chow of Text 100.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Havas loses B Corp status over controversial Shell deal

1 Havas loses B Corp status over controversial Shell deal

The long and short of it: Reaching the right audience at the right time with versatile video formats

2 The long and short of it: Reaching the right audience at the right time with versatile video formats

Nike unveils Olympics campaign: 'Winning Isn’t for Everyone'

3 Nike unveils Olympics campaign: 'Winning Isn’t for Everyone'

Brands have more power than governments to make a difference

4 Brands have more power than governments to make a difference

How these six brands are collaborating with ‘Deadpool & Wolverine’

5 How these six brands are collaborating with ‘Deadpool & Wolverine’

Why are retail media networks gaining traction in APAC?

6 Why are retail media networks gaining traction in APAC?

The Philippines' top 50 brands

7 The Philippines' top 50 brands

McDonald’s celebrates 50 years with nostalgic 1980s birthday party

8 McDonald’s celebrates 50 years with nostalgic 1980s birthday party

Why the ascendancy of Asia will be key to shaping the future of the ad industry

9 Why the ascendancy of Asia will be key to shaping the future of the ad industry

Weirdness is a superpower and hyperfemininity is in: Virtue's Gen Z study reveals youth trends

10 Weirdness is a superpower and hyperfemininity is in: Virtue's Gen Z study reveals youth trends