merino wool

Oct 13, 2022

Mother Shanghai’s film on the lifecycle of wool

In a new China campaign for clothing company Woolmark, a piece of fibre is seen living many lives.

Oct 5, 2020

Chic sheep: W+K creates a yarn about flocculent celebs for Merino wool

A China campaign by W+K Shanghai for The Woolmark Company explores the 'lifestyles of the soft and beautiful'.

Sep 5, 2018

Merino Wool producers agitate for escape from synthetic dystopia

Evoking films like Brazil and Blade Runner, a well-crafted new campaign makes a case for the natural fabric.