media owners

Apr 9, 2019

What real-time data can do for publishers

There’s no data like real-time data to uncover new opportunities.

Oct 30, 2017

Fox Networks Group Asia launches branded-content studio

The unit has central production studios in Hong Kong and Singapore, as well as satellite teams in all key APAC markets.

May 2, 2017

Google and Facebook own 20 percent of media spend

On Zenith's global list of the top media owners, Baidu lands in fourth spot, Tencent in 14th and CCTV in 20th.

Feb 20, 2013

Online ad viewability: Experts see progress in region

ASIA PACIFIC – As many as four out of 10 online ads go unviewed in Asia, but industry groups, technology providers and media owners recognize the problem and are beginning to address it, according to media insiders.

Mar 19, 2010

Are brands fast becoming media owners? We've asked four experts.

As Coca-Cola purchases its own outdoor digital sites, does this herald a trend whereby brands command their own media domains? We've asked a design company CEO, an online brand manager, a media strategist and a media planner for their opinion.

Feb 8, 2010

Are consumers really the new media owners?

The public now has greater control than ever before of the media it chooses to consume. With digital platforms and interactivity rife, are traditional media owners redundant? We've asked two digital experts, a PR director and a creative head for their opinion.