meaningful brands

Feb 21, 2017

Consumers remain indifferent to most brands' existence: Havas

Latest study shows that brands must get personal benefits and content right for consumers to care about their products.

Feb 8, 2012

Brands mean more to Asian consumers: Havas study

ASIA-PACIFIC – A new study by Havas Media shows that consumers in fast-growing economies have a significantly more positive view of brands than is the case among those in more mature markets.