maybelline new york
Mindshare Hong Kong selects Nokia's Tracy Cheng to lead L’Oreal account
HONG KONG - Mindshare Hong Kong has appointed Tracy Cheng, ex-head of marketing of Nokia Hong Kong, to be its new deputy leader and account lead for L’Oréal account.
MRM Greater China MD Jason Chau resigns after a decade
HONG KONG - McCann Worldgroup confirmed today that Jason Chau has resigned from his role as managing director of MRM Greater China. He will leave the agency in January 2012.
Maybelline New York unveils charitable initiative for Chinese New Year
HONG KONG – Maybelline New York has launched a Facebook-based charitable initiative in Hong Kong in conjunction UNICEF.
Maybelline New York China's new BB cream campaign hits the streets of China
To welcome a new generation of women to the beauty category in China, Maybelline New York broke their own rules by walking off the catwalks of New York and straight to the streets of China.
CASE STUDY: Building engagement by sharing beauty tips
To resonate with a twenty-something audience, Maybelline New York shifted its approach from glitzy celebrity-focused advertising to a contest featuring everyday models people can relate to.
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