marketing effectiveness
What impact has the pandemic had on your marketing budgets? We want to hear from you
Campaign Asia-Pacific and GFK want to understand how your marketing priorities have shifted in light of the coronavirus pandemic.
The emperor is wearing no clothes
In the first of a series exploring creative effectiveness, Jon Steel likens the focus on shares, hashtags, 'likes' and social buzz in modern effectiveness case studies to The Emperor's New Clothes and urges the industry to wear something a little more substantial to truly meet its clients' needs.
MEDIA DEBATE: Defining trends for digital in 2013
Clients are admitting to knowledge gaps when it comes to digital. That means agencies have even more responsibility to take the lead.
OPINION: Planners must meet CMO demands to 'Show me the money'
The game-changing communications planners of the next decade will come from a different talent pool. Marion McDonald, Asia-Pacific managing director of strategy and measurement for Ogilvy Public Relations, describes this new breed.
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