Campaign Asia-Pacific and GFK want to understand how your marketing priorities have shifted in light of the coronavirus pandemic.
In the first of a series exploring creative effectiveness, Jon Steel likens the focus on shares, hashtags, 'likes' and social buzz in modern effectiveness case studies to The Emperor's New Clothes and urges the industry to wear something a little more substantial to truly meet its clients' needs.
Clients are admitting to knowledge gaps when it comes to digital. That means agencies have even more responsibility to take the lead.
The game-changing communications planners of the next decade will come from a different talent pool. Marion McDonald, Asia-Pacific managing director of strategy and measurement for Ogilvy Public Relations, describes this new breed.
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