Following a US$4 billion partnership with WPP, The Coca-Cola Company is streamlining and simplifying its marketing capabilities under the leadership of global CMO Arroyo.
Leaders of five global categories will report report to Singapore-based Manolo Arroyo.
Enduring a baptism by fire in the middle of a pandemic, the Asia-based global marketing chief has tried to build a more empathetic brand for the beverage giant.
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