luxury marketing
Bling bling: Exploring the landscape of luxury in India
From the boom of the middle class to the 'if I want it, I'll get it' attitude of Gen Z in the nation, the meaning of luxury in India is evolving rapidly and brands need to catch up. Quantum's Himani Pundir explores.
Will 2024 in China be much the same as 2023?
Where companies could once rely on China to be the "engine room for growth" when it comes to regional revenues, recent economic pressures and consumer spend data are now indicating otherwise. Ian Whittaker opines.
Loud is out: how brands can tap into the trend of quiet luxury
Luxury has got a new look: it’s low-key, minimalist, and tries to fly under the radar. Campaign explores how brands can tap into the 'stealth wealth' trend that has been propelled into the spotlight by TV shows like Succession.
Experiences, social sharing, are key to luxury marketing in China
SPIKES ASIA 2013 - Without offering luxury experiences, brands are doing more harm than good in their attempts to woo luxury buyers, Dan Carter, vice-president and senior creative director, Jack Morton Worldwide (China), told a Spikes Asia Forum audience today.
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