loretta lee

May 16, 2024

Asia-Pacific Power List 2024: Loretta Lee, Asahi

Over the last year, Lee has spearheaded the global rebranding of Asahi's premier brand in Asia, focusing on commercially-driven innovations to unlock new growth potential.

Oct 27, 2023

The CMO's MO: Loretta Lee on putting the fizz back in Asahi's sales

Innovation, growth and the premiumisation of beer—these are just some of the hot topics on Asahi's marketing director for Asia, Loretta Lee's mind.