The chief executive, Asia-Pacific, for Project Worldwide, lists three key trends that will define the return to live events.
Major brands, agencies and tech companies have canceled their in-person attendance in the past 48 hours due to fear over the Omicron variant.
Brands are being forced to rethink their strategy for live engagement due to behavioural shifts, according to Imagination's strategy director.
Despite low numbers of Covid-19 cases, Australia is experiencing a downturn in brand experiences.
What do events look like for the rest of 2020, and into 2021 and beyond?
It's more likely we'll experience a return to normalcy, but with the addition of virtual elements honed during corona, and this is where the opportunity lies, says the APAC CEO of Project Worldwide.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins