Despite low numbers of Covid-19 cases, Australia is experiencing a downturn in brand experiences.
What do events look like for the rest of 2020, and into 2021 and beyond?
It's more likely we'll experience a return to normalcy, but with the addition of virtual elements honed during corona, and this is where the opportunity lies, says the APAC CEO of Project Worldwide.
Fans want marketers to show up and guide their self-care, fashion and beauty journeys, according to a new report by Live Nation.
"I think there’s more opportunity than just replacing fireworks."
“Using multi-media and social platforms for amplification offers more potential in Asia Pacific than perhaps anywhere else on the planet."
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins