live events

Dec 23, 2021

MediaLink pulls the plug on CES 2022

Major brands, agencies and tech companies have canceled their in-person attendance in the past 48 hours due to fear over the Omicron variant.

Sep 6, 2021

Building brand health in a new post-pandemic landscape for live events

Brands are being forced to rethink their strategy for live engagement due to behavioural shifts, according to Imagination's strategy director.

Feb 21, 2021

The view from Down Under: does Australia point the way for a return to IRL brand events?

Despite low numbers of Covid-19 cases, Australia is experiencing a downturn in brand experiences.

Jun 11, 2020

Event planners sound off on the future of the industry

What do events look like for the rest of 2020, and into 2021 and beyond?

Apr 20, 2020

Will the experience and events business never be the same?

It's more likely we'll experience a return to normalcy, but with the addition of virtual elements honed during corona, and this is where the opportunity lies, says the APAC CEO of Project Worldwide.

Feb 3, 2020

Beauty brands: You should be scrambling to get in the live music game

Fans want marketers to show up and guide their self-care, fashion and beauty journeys, according to a new report by Live Nation.