linear
Aug 4, 2023
Sharpest ever decline of linear TV viewers in 2022
For the first time, there has also been a significant decline in older audiences (65 and over) watching daily broadcast TV.
Nov 27, 2022
Media buyers react: TV is fine – let's stop separating linear and digital
The shift from traditional channels to digital is not new, but the looming recession is causing advertisers to take a cautious approach.
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