Jan 4, 2016

AXA's Mabel Leung: Multi-market campaigns require cultural sensitivity

Mabel Leung, AXA Asia's regional head of brands and insights, says it can be a challenge to balance global strategic priorities with making sure local markets feel their opinions are being respected. Hunt for the elusive "middle way".

May 20, 2011

Kinetic hires Billy Leong as GM in Beijing

BEIJING - WPP's outdoor media agency Kinetic has appointed Billy Leong as general manager at Kinetic Beijing with immediate effect.