Jan 26, 2016

Online video: Heat is on for audiences in China

As Chinese viewers tune in online, video platforms battle it out over the rights for domestic and international TV and movies.

Jan 13, 2016

LeTV drops 'TV': Brand revamp signals global ambitions

BEIJING - LeTV has officially rebranded to LeEco, with the four-stroke design in its new logo representing a four-tier "ecological system" of platforms, content, devices and applications.

Apr 29, 2015

Chinese smartphone maker LeTV attacks Apple with parody ad, Hitler image

BEIJING - Chinese electronics maker LeTV has openly lashed out at Apple with a campaign involving an open letter to Apple, a two-hour speech criticising Apple, a video parody of Apple's '1984' ad and a cartoon image of Adolf Hitler wearing an Apple armband.