As Chinese viewers tune in online, video platforms battle it out over the rights for domestic and international TV and movies.
BEIJING - LeTV has officially rebranded to LeEco, with the four-stroke design in its new logo representing a four-tier "ecological system" of platforms, content, devices and applications.
BEIJING - Chinese electronics maker LeTV has openly lashed out at Apple with a campaign involving an open letter to Apple, a two-hour speech criticising Apple, a video parody of Apple's '1984' ad and a cartoon image of Adolf Hitler wearing an Apple armband.
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