Rapper Kendrick Lamar tells world to ‘be better’ in tribute to NBA superstar.
SHANGHAI - Sprite has again mixed basketball and pop music in the form of Los Angeles Lakers' Kobe Bryant and hip-hop star Jay Chou for its new TV commercial.
SHANGHAI - The China leg of the Nike Kobe VII System Supreme campaign has rolled out, with Mindshare's first-of-its-kind personalised advertising platform on board.
In line with Sprite's own theme of sparking creativity, Sprite China pulled together a show at the Shanghai Granda Stage on 21 July, combining basketball and music. the A-list line up included NBA superstar Kobe Bryant and the King of Chinese pop, Jay Chou, together with other Chinese celebrities like Fahrenheit and JJ Lin. A total of US$340,000 in ticket revenue was donated to the China Youth Development Foundation to improve basketball facilities at Project Hope schools in China.
BEIJING - Mercedes-Benz is rolling out a nationwide ad campaign for its Smart Car, starring brand ambassador Kobe Bryant.
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