kleenex
Kleenex campaign uses animated underwear to endorse toilet-hygiene product
SHANGHAI - Stepping away from safe, clinical approaches, Mindshare China has launched an animated online-video campaign for a wet-wipe product from Kimberly-Clark's Kleenex brand.
MPG wins media account of YFY Paper's Mayflower tissue brand
SHANGHAI - Taiwan-listed company Yuen Foong Yu Paper Manufacturing (YFY Paper, 永丰余) has appointed MPG as its media agency in China after a competitive pitch with Vizeum this June and July.
Kleenex launches 'Share the softness' campaign
KUALA LUMPUR – Kleenex has launched a social-media campaign to encourage Malaysians to 'Share the softness' with friends and family as well as charities.
McCann Sydney creates website that lifts the lid on toilet training
SYDNEY – McCann Sydney has launched a digital campaign for Kimberly Clark brand Kleenex Cottonelle Flushable Moist Wipes for Kids which centres around a micro-site called Poo Poo Island.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
