Mar 26, 2014

Crowdfunding's potential as a marketing tool

MEDIA TALK: Crowdfunding gets the user literally invested in a product. Can brands use this method to heighten levels of consumer engagement?

Mar 26, 2014

Community, ideas and stories: Kickstarter's Yancey Strickler

SALT LAKE CITY - In the five years since its creation, Kickstarter has raised more than $1 billion on projects to send objects into space, build gadgets and make films Hollywood wouldn't fund. Here, from an address at the Adobe Summit, is what founder Yancey Strickler says he's learnt.

Jan 13, 2014

Lomography builds brand on passion of analogue photographers

ASIA-PACIFC – In a world where the smartphone is the only camera many people will ever use, retailer Lomography has found success by building a community around the old-fashioned art of analogue photography.

Jul 5, 2012

OPINION: Big-name brands cannot ignore Kickstarter trend

Kickstarter lets everyday folks attract real money to fund their ideas—if their ideas light the public imagination. Why should brands worry about that? RamKrishna Raja, managing director of digital at IPG Mediabrands in Thailand, explains.