Joining BBDO Japan a year after it was established, Yatsu has been successful in accumulating new business wins and producing global award-winning campaigns while contributing to building the culture of the agency.
A new study splits young people into two distinct groups in an effort to show that 18- to 25-year-olds see the world quite differently to stereotypical millennials.
BBDO Japan's new planning head Kaori Yatsu discusses personal change and the direction she hopes Japanese advertising will take between now and the 2020 Olympics in Tokyo.
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