journalism
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Is the era of human-generated journalism officially over?
From AI anchors to articles churned out by Chat GPT, what's the value today of a human journalist in a world where it costs only $400 to machine-generate the news? Plenty and then some, editor Rahat Kapur opines.
Beware of 'media pitching' AI tools
Every PR will recognise the struggle to pitch to the media. It’s the part of the job where outcomes don’t match efforts. So it’s no wonder that AI-based services are cropping up promising a solution for ‘media outreach’. But do they work?
PRSA condemns Twitter suspensions: ‘Journalists should not be penalised for sharing accurate reporting’
Journalism organisations, publications and PR pros are also voicing concern over the suspensions.
Google launches series of newsroom experiments
The experiments—involving three publications in ANZ—will trial frameworks in a bid to nudge newsrooms out of their comfort zones.
Behind Semafor’s ‘radical’ digital news offering
Justin Smith, CEO of the soon-to-launch global news publisher, and executive editor Gina Chua on how the company is ‘reimagining’ publishing for global and regional audiences.
Journalists ignore 97% of PR pitches
The average journalist response rate to media pitches is down 10 per cent on last year, with the vast majority of pitch emails being ignored.
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