The overused phrase "content is king" fails to reflect how the marketplace has changed and is therefore holding brands back, according to Josh Black of GroupM Content.
HONG KONG - GroupM has expanded its sports and entertainment offering with the launch of new global agency brand, ESP.
HONG KONG - GroupM content has partnered with Dancestar Ventures to bring the Electronic Music Awards Show to Asia and other key TV markets worldwide.
HONG KONG - GroupM Content is planning on 'turbo-charging' its rights representation and content investment businesses this year, said recently appointed CEO of Asia Josh Black.
ASIA-PACIFIC - GroupM has promoted Kenny Hau to regional managing partner of its ESP division. It has also appointed Josh Black as regional ESP chief operating officer, and hired Kesevan Balasingam as head of ESP in Malaysia.
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