Brands and agencies talk a lot about the importance of brand purpose. So where is all the purpose-driven messaging?
KUALA LUMPUR - TekMark has appointed Leo Burnett Institute of Behaviour, a division of the Leo Burnett Group, for a major and expansive branding project.
SINGAPORE - When Malaysia's tourism slogan, 'Endless possibilities', was allegedly plagiarised by Israel recently, the incident said far more about the lack of imagination applied to country branding than it did about ethical failures.
SINGAPORE - Subway Singapore’s attempt to promote its SG$5 combos using a stereotypical character with an exaggerated local accent has backfired, according to industry veterans.
SINGAPORE - Agency network Leo Burnett has launched its Institute of Behaviour in Singapore, based on the belief that understanding people's behaviour is the key to the future of communication.
GLOBAL - As fresh revelations concerning Toyota's faulty vehicles continue to dominate the headlines, brand and strategy experts have expressed that the world's largest automaker will most likely survive its latest crisis here in Asia.
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