Racheal Lee
Sep 30, 2013

TekMark names agency for major branding project

KUALA LUMPUR - TekMark has appointed Leo Burnett Institute of Behaviour, a division of the Leo Burnett Group, for a major and expansive branding project.

TekMark names agency for major branding project

TekMark is a global company in technology business that delivers test, measurement and monitoring products across five key industries, namely education, broadcast, telecommunications, manufacturing and the government sector.

The appointment came after a pitch in August that involved several other undisclosed agencies, with the job scope starting with a review of the corporate brand proposition, extend across corporate identity and will include an internal alignment phase before going to market in 2014.

The branding project will also extend across three other unnamed international markets.

Joseph Baladi, head of consulting of LBIB, noted that TekMark has indicated it will continuously innovate and explore new frontiers to remain well ahead of their competition.

LBIB was launched in March, based on the belief that understanding people's behaviour is the key to the future of communication.

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