Starcom’s global head John Sheehy speaks to Campaign about the media-transparency probe, consolidation, proving value and more.
In this video interview conducted at the recent Media360Asia summit in Hong Kong, John Sheehy, president of global operations for Starcom MediaVest Group, discusses strategies for avoiding commoditisation.
ASIA-PACIFIC - Publicis veteran John Sheehy took on the role of Starcom MediaVest Group’s president of global operations in 2011. As its president, Sheehy’s key role is to grow SMG’s business in emerging markets.
SINGAPORE - In an era overloaded with data and insights, agencies and brands need to know the goal they want to achieve before collecting the information, SMG’s John Sheehy said in an interview with Campaign Asia-Pacific.
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