john holton
Esprit de corpse? To survive, HK-based brand must become a leader not a follower
HONG KONG - Like the foppish young man in 1960s hit single 'Dedicated follower of fashion', Hong Kong-headquartered retailer Esprit will continue to struggle to be taken seriously if it fails to establish its own identity in the competitive fast-fashion space, branding experts warn.
Figtree brand consultancy acquired by US-based independent Prophet
HONG KONG - Buying a foothold in Asia in a deal combining two independent brand consultants, San Francisco-based Prophet has acquired Figtree, which has offices in London and Hong Kong.
InvestHK appoints Figtree for global rebranding duties
GLOBAL - InvestHK, a Hong Kong government department responsible for channeling foreign direct investment (FDI) into the city, has appointed branding consultancy Figtree to develop a new global advertising and marketing campaign.
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