johan jervoe

Sep 13, 2017

Putting a Nobel face on banking

It’s not easy for consumers to connect with a brand that deals in complex, intangible products. That's why UBS has turned to the economic equivalent of Olympic athletes, says group CMO Johan Jervoe.

Feb 17, 2010

Former Omnicom Group CEO Birkin launches The Red Peak Group, wins Intel business

GLOBAL - Former vice-chairman and CEO of Omnicom Group Asia-Pacific, Michael Birkin (pictured), has officially announced the launch of his marketing services agency The Red Peak Group, naming Intel as its inaugural client.