jerry smith
Brand consultancy OgilvyRed makes APAC debut
HONG KONG - Ogilvy & Mather has announced the Asia launch of OgilvyRed, the network’s consulting arm that brings together senior strategic specialists to work on marketing transformation for brands.
O&M Singapore appoints Chandra Barathi as head of technology
SINGAPORE - Chandra Barathi has been appointed as head of technology at Ogilvy & Mather Singapore, and vice president, technology for OgilvyOne Asia Pacific, effective immediately.
Sorting out the problematic from the programmatic: Webinar highlights
HONG KONG - The collision of technology and marketing led to a lively discussion about subjects including consumer acceptance of data-driven targeting and the role of agencies during a webinar hosted earlier today by Campaign Asia-Pacific in association with the Economist.
Driving goodwill turns users into evangelists
Companies like Uber are using social CRM to create enthusiasts for their products and services who will gladly spread the word.
Loyal customers deserve more: Jerry Smith
HONG KONG - Although marketers are embracing digital as a mainstream medium, there is still a gap between their approach and how customers are actually consuming paid, owned and earned media, according to Jerry Smith, regional president of OgilvyOne Asia.
OgilvyOne Asia names Jerry Smith as regional president
REGIONAL - OgilvyOne Asia-Pacific today announced the appointment of Ogilvy veteran Jerry Smith as its new regional president based in Hong Kong, effective immediately.
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