HONG KONG - A nine-metre tall Clarins bottle erected at the departures hall in the Hong Kong International Airport is the tallest product display ever fabricated in the area.
HONG KONG - Sherman Wu has joined OOH advertising company JCDecaux Transport as its new marketing director on 29 May, replacing Peggy Jor, who left the company after three years and moved to Weekend Weekly on 3 June.
To take advantage of London Olympic fever, JCDecaux Transport has invited P&G, Samsung, HTC, LG, GigaSports and American Tourister to join forces and kick off a month-long marketing push in MTR stations, titled ‘Sports gala 2012’.
HONG KONG - Sony Bravia TV and Coca-Cola's Glaceau Vitaminwater have rolled out a 3D OOH advertising in Hong Kong's high-traffic MTR stations.
HONG KONG - Finnair has invited Hong Kong travellers to a 'peace-of-mind' flying experience with an exhibition site at the city's international airport.
HONG KONG - Hong Kong International Airport (HKIA) is launching a number of new advertising formats to cater to the increasing demand from luxury brands targeting affluent travellers from Mainland China.
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