Apr 4, 2019

Marketing's role in doubling JAL's international business

With a newly formed global department, Japan Airlines is aiming for greater brand consistency and service innovation.

Dec 6, 2017

JAL promises to be on time, but is that enough?

The Japanese carrier's new global branding work is reassuring but flat.

Nov 28, 2017

Japan Airlines hires M&C Saatchi for new global positioning

The airline is looking for greater differentiation in the US, Europe and Asia.

Nov 12, 2009

Brand Health Check...JAL needs to look beyond short-term cost cuts

Even by the current standards of the airline industry, Japan Airlines (JAL) is suffering.