TECH BITES: True Digital Group chief revenue officer said Iponweb's solution will allow it to upsell digital video inventory and reach new customer segments.
Programmatic has underpinned the rapid growth of the digital ad industry...but it has also become a "monster that is hard to reverse".
A study by ExchangeWire found that APAC-based advertising agencies trail below other regions despite benefits around insourced programmatic capabilities such as closer relationships with publishers and bespoke client offerings
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