Creatives often fall victim to idea theft, especially during pitches. That's why proper IP protection that places a fiscal value on creative assets is vital, argues the MD of PitchMark.
The fact of the matter is the clients hold all the cards. They always have, says the CEO of Media Sherpas.
On World Intellectual Property Day, we take a look at China, where the law surrounding IP infringement increasingly has teeth.
The head of Malaysia's advertisers’ association responds to accusations from the 4As about unethical pitch practices.
A panel discussion at the Tencent Mind Conference Tuesday in Shanghai looked at hard truths about investing in hot shows.
What is this 'Chineseness' trait that has given mainland enterprises a one-up in the innovation stakes? Shaun Rein, founder and managing director at China Market Research Group (CMR), hints at the reason in an excerpt from his new book.
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