The fact of the matter is the clients hold all the cards. They always have, says the CEO of Media Sherpas.
On World Intellectual Property Day, we take a look at China, where the law surrounding IP infringement increasingly has teeth.
The head of Malaysia's advertisers’ association responds to accusations from the 4As about unethical pitch practices.
A panel discussion at the Tencent Mind Conference Tuesday in Shanghai looked at hard truths about investing in hot shows.
What is this 'Chineseness' trait that has given mainland enterprises a one-up in the innovation stakes? Shaun Rein, founder and managing director at China Market Research Group (CMR), hints at the reason in an excerpt from his new book.
HONG KONG - On the back of its ambitions to become the largest local internet service provider, Hong Kong Broadband Network (HKBN) has replaced its incumbent creative agency M&C Saatchi with Draftfcb.
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