Feb 14, 2019

Marketers focused on boosting in-house media skills

New research from ID Comms finds that advertisers are increasingly looking inward when it comes to media capabilities.

May 22, 2013

Brand building must be a company-wide effort: Forrester

GLOBAL – All chief marketing officers (CMOs) surveyed in Forrester Research’s latest study agree that brand building is a company-wide effort that requires employees in all departments to be brand ambassadors.

Jan 9, 2013

Lenovo's reorganisation into two business groups intended to sharpen branding

BEIJING - Lenovo has begun implementing an internal company reorganisation intended to sharpen its branding and enhance its ability to innovate in both premium and mainstream product segments.