Feb 14, 2019
Marketers focused on boosting in-house media skills
New research from ID Comms finds that advertisers are increasingly looking inward when it comes to media capabilities.
May 22, 2013
Brand building must be a company-wide effort: Forrester
GLOBAL – All chief marketing officers (CMOs) surveyed in Forrester Research’s latest study agree that brand building is a company-wide effort that requires employees in all departments to be brand ambassadors.
Jan 9, 2013
Lenovo's reorganisation into two business groups intended to sharpen branding
BEIJING - Lenovo has begun implementing an internal company reorganisation intended to sharpen its branding and enhance its ability to innovate in both premium and mainstream product segments.
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