infographics
Top 1000 infographics: Rising, falling and sector-leading brands
Your handy graphic guide to the biggest movers within the top 100 this year, plus Asia's top 10 social media and smartphone brands, and the top five brands in 10 key categories.
DATA POINTS: Asia-Pacific consumers optimistic, but not spending
Asia-Pacific consumers remain the world’s most optimistic, despite Japan, Korea, Hong Kong and Taiwan facing pressure from deteriorating global conditions, according to Nielsen’s latest consumer confidence study. The Q3 2012 Nielsen study of nearly 30,000 consumers across 58 countries showed Asia-Pacific markets make up six of the 10 most confident countries globally, with Indonesia, India and the Philippines at the top. Korea, on the other hand, showed notably negative sentiment.
DATA POINTS: Japan's retains its appetite for luxury
Desire for luxury goods remains strong in Japan despite the tumultuous events of last year and continuing uncertain economic circumstances, according to a report by McKinsey & Company’s Consumer and Shopper Insights division. The Japan Luxury Consumer Survey, now in its fourth year, canvassed 1,450 consumers online between April and May.
Data highlights: Digital marketing in Asia-Pacific
Infographics from Campaign Asia-Pacific's Digital Report, featuring data from an exclusive survey conducted in partnership with eConsultancy.
Data points: Consumer spending in India
A new study by Kinetic Worldwide and Lightspeed Research (LSR) examines the changing attitudes and behaviour of Indian consumers with regard to lifestyle, shopping and spending, as well as out-of-home media.
How to tell a story with infographics and win business
Zaheer Nooruddin, lead digital strategy and head of D/BM, Burson-Marsteller's Asia-Pacific digital and social media influencer practice for China, gives pointers on using infographics to tell a compelling story.
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